This is something that I have been working on and haven’t completely fleshed out. The bottom line is this – the better the product and company you work for, the less important it is to be a great marketeer. At first I thought this to be a great revelation, now I’m thinking it’s just depressing to the talented, or perhaps an attempt to call out the lottery winning pretenders.
Rather than marinate on that, check out this weeks Marketing Over Coffee, the best marketing podcast.