Month: June 2008

Categories
Great Marketing

Social Media Marketing Results

If this is your first time checking out the auction results you can start here for the whole story.

The dust has settled and the results are in. Here’s the tale of the table:

How about that Tiger Woods. Yes, you read it right – FREE SHIPPING. And the final graph:

Some interesting observations: Jaffe was able to pull in the views, but Brogan turned them into bids and dollars. A bummer for me having picked him as the winning horse. I’m not surprised that Brogan took the day, but I didn’t think that Verdino would beat out Jaffe. No real reason for that other than my opinion of who’s got the buzz. Obviously I’m not the guy to ask about that.

Thanks to all of these guys for taking a chance and putting themselves out there it give me something to think about,  and congratulation to Jennifer for a great campaign, leveraging egos to create cash from nothing is a masterful move!

Categories
Daily Life

PRSA Follow Up

Thanks to everyone at the PRSA event today, you have access to the deck (no password!). And for more info you can check out the categories on the right side of this page, check out the audio program at Marketing Over Coffee, or listen to the rambling banter over at The M Show.

Categories
Great Marketing

Marketing Your Past

This weekend I went with my wife to her 15th reunion at Williams College. You would be harder pressed to find a greater disparity than the difference between the communication with a Williams grad versus what I receive from my alma mater, University of Massachusetts in Amherst.

My wife is involved with some of the fundraising for her class, as a result there is usually something in the mail from them every week.

I get the alumni magazine and an email from the department I graduated from, and that’s about it.

As a result, my wife’s class of 500 students, at my last check, gives as much to their school as my class does. I believe my class has about 3,000 students, of course this number is squishy, I think there was 3,000 my freshman year, but we were told only 2 of 3 would make it to graduation, at the same time students were added to my class from community colleges and other sources that kept the number fairly constant.

How does this culture start, and can it be recreated by the larger organization? Is it squelched by bureaucracy?

The good news is that I finally have a Willams ’93 baseball cap, and shall now refer to myself as J. Joseph Wall III.

Categories
Podcasting

Marketing and Economists

The latest Marketing Over Coffee is up for your listening pleasure:

Direct Link to File

I also found an interesting article on Harvard Economics. The author put forth some theories on why the major is so popular. As an Econ major this was my favorite point:

 “A fourth explanation is that economics is a practical and marketable degree. Many economics graduates land starting salaries in six figures. Economics is good training for business school, law school, or a career in public policy. With the growth of health economics as a field, even some pre-meds sensibly consider our department. The list of successful people with economics backgrounds spans many walks of life: Ronald Reagan, Gerald Ford, Diane von Furstenberg, Warren Buffet, Donald Trump, Kofi Annan, Sandra Day O’Connor, Arnold Schwarzenegger, Meg Whitman—even Gene Kelly, Mick Jagger, and Tiger Woods!”

Categories
Geek Stuff

Graph of the Day

Graph

Bids vs. Views vs. Deal size. 3 tied at $1,525.

Categories
The Marketeer

Douglas Rushkoff, How Did I Miss You?

Ok, so I’m very late to the party for this stuff. However, if you are like me and just stumbled out of your cave this morning and haven’t heard of these two programs please mark them as required viewing:

The Merchants of Cool and The Persuaders.

Some of the concepts that jumped out at me (besides being a little creeped out by Song hitting the KoolAide crack pipe so hard):

Shelf Space vs. Brain Space – Unfortunately there’s less brain than shelf.

How Videos race to the bottom – You only have 2 minutes to hit so there better be a crotch kick or beautiful woman in there quickly.

Should Pitches Aim at the Head or the Heart? Is marketing like running a cult?

Bob Garfield of Ad Age had my favorite quote:  “There’s no secret that the American public is willing to consume crap. They are very particular about which is which – they don’t want the purity of their telecrap to be adulterated by merchandising of fast food crap.”

Categories
Brain Buster

Why Online Video is Going Nowhere

My head exploded when I read this last week. Worse yet, I think he’s right. What do you think?

Categories
The Marketeer

PRSA

OPML file for Google Reader : SEO Blogs to import to your Google Reader

This post is for attendees of the presentation for PRSA in New York City on June 9th.

A PDF of the Slide Deck.

Any other topics that come up can be added here:

DNA for Flickr for more photostats. N.B. – This was from an attendee, I have not tested this, use at your own risk.

KeywordSpy for watching your competitor’s ads – I have used this service (and had it used against me).

Categories
Daily Life

5 Things

I was tagged recently by Jeff Cutler to mention 5 things that the average reader would not know about me. Here goes…

  1. I played the Saxophone (Baritone and Alto) in High School and still follow Jazz
  2. My brother is a partner in an emergency animal clinic in Southern California
  3. I have worked as a Ski Instructor
  4. I worked for CompUSA’s corporate sales before they were utterly destroyed by Dell
  5. My Grandfather was an Electrican, Plumber and a Carpenter, and my Dad worked with him so if I call him I can get just about anything fixed (my Father-in-law is also an electrician and my wife worked with him).

There you go….