Marketing Over Coffee has released a number of eBooks, and the latest covers email. It’s meant to work as a primer, introducing you to key concepts that you need to get started (White Belt tactics), ramping up to things like testing (Black Belt), and then going all the way out to Taguchi Testing and more advanced concepts.
Chris has done the heavy lifting on the previous books, so I’m happy to finally have my contribution complete. It ended up being a lot more writing than I thought it would be, but I’m really excited that it’s getting out and hope that it will be a great resource for you.
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