Categories
Daily Life

Stuff Worth Reading

A few pointers today to some things that I’ve been really impressed with:Curt Schilling has moved his blog, if you’ve ever wondered what it’s like to decide what major league team to play for check out his latest posts.

Scott Monty talks about using social media at Ford. They’ve also some Ford Video, and I’m going to have to dig deep find a photo of our vintage Fiesta, which looks nothing like the new Fiesta.

That reminded me of a GM post from Will,  which reminded me to post a new link of video on the Lincvolt.

Lastly in auto if you need a GPS I have a one-time code I can use to get a Navigon 8100T for only $299, which is half price . You have to see the 3D image to believe it, but tell me ASAP as they will probably go in the first few hours. (update, my offer has expired and it doesn’t matter, Pogue from the Times says it stinks)

Jenny outlines some gift ideas for the fairer sex. And that’s it for the linkbait,  except for Marketing Over Coffee, the best marketing podcast.

Categories
Geek Stuff

Blackberry Tempest

Today I found out that two of our sales guys who both bought Blackberry Storms have both returned them because they hated them. After digging for about 5 seconds I found David Pogue’s latest review also giving it a thumbs down.

I feel sorry for RIM, this will probably hurt…

Categories
Lead Generation

Lead Scoring

Yesterday I read a post on lead scoring that got me thinking more about how this process progresses.

I like Sirius’ approach in defining 3 major scoring criteria, but I would change the order:

  • Demographics – Although I would argue that if the demographics are wrong, they shouldn’t be in the database.
  • Behavior -A critical factor, when a suspect downloads a white paper or a demo that needs to trigger alarms.
  • BANT – This is an IBM software selling technique – Budget, Authority, Need, Timeline. I’d argue here that the sales guy needs to run with some of this

I’ve thought often about this table of information, but the post above introduced the idea of now scoring for multiple products – add changes over time and you have a full data cube. Who said marketing is a cake job?

There’s also one point not mentioned that is critical – your system also has to automate depreciation. It’s fine to start scoring everyone but if the same system fails to ratchet down the losers, eventually they are going to pile up.

For now, there’s only one way to do it – build it brick by brick. There are many decent tools out there (in fact I think I can see the path to get there as I’m going now), but it takes a lot of field testing to get to an automated system that can handle the load.

Categories
Productivity Buster

Why I Didn’t Spend $1,300 at Best Buy on Black Friday

As the IT Director of my family we’ve been updating the hardware infrastructure. Over the past couple of years everyone is migrating to Mac. I no longer loose Thanksgiving or Christmas time doing Virus Protection upgrades, and my family members now have a 50/50 or better chance of getting the pictures off their digital cameras (or better yet, even being able to look at them on said machine).

Unfortunately there is no Apple Store out in Western Massachusetts, not surprising given the falling population density and the loss of many large employers in the area. When Best Buy rolled out an Apple center within their store here in Natick I thought that the one out west would be similar.

Alas, it was not.

I talked my dad out of mail order so we could head over on Black Friday and see what they had. Unlike the Natick store there was no dedicated store section, just two lone machines on the long rack of laptops. Jobs’ fanboys are groaning now at the sight of a Macbook and Macbook Pro on the same asile as Acers and HPs.

The clincher was that after watching 3 sales people talk to folks checking out the Macs, we got our turn in line. Instead of just listening to the pitch (the same one other 2 customers got) about how cool they were, I hit them with the heat – “Yeah, we’ll take one of those.” This required going off to check the stock and talk to a manager, used-car lot style.

The punchline is that there are none to sell in the store, we were told we could go BestBuy.com and get one on line, complete with (wait for it…) Free Shipping! The guy also said that when checking out we could take the customer survey at the end and tell them it would be great if they would stock the stuff in the store.

Of course, rather than do that we went straight to Apple.com, ordered it there and got a special $50 off price with… (you guessed it) Free Shipping! And I didn’t have to spend 5 minutes digging through a survey to tell Best Buy not to over promise and under deliver. And it’s not just for the customers, you don’t have to have sales reps giving up valuable time on Black Friday telling people how great Macs are and that you don’t really sell them.

Categories
Brain Buster

Lightroom 2 Half Price from Amazon

I normally don’t pass shopping stuff, but this is a killer deal. Amazon has Lightroom 2 for only $125 US at 10am PST today for 2 hours only:

http://tinyurl.com/6houqw

Categories
Gaming

Watching Movies on The PSP and Getting RSS Feeds

Last month I got a Sony PSP so that I could watch video during long flights.  I asked a million questions of Greg before I bought it, and as usual, he gave me all the info I needed to know. As I just told him, if I knew how cool this thing really was, I would have bought it a long time ago.

First and foremost (for me) was the ability to watch movies. The main cabin on many flights is so tight that I can no longer open my laptop to work or watch a movie. I’ve been watching some vids on my iPod classic, but the Touch made me look at larger screens. Comparing the Touch to the PSP, I went with the PSP’s larger screen, better gaming platform and lower price.

Getting movies on to the PSP. The first thing you need to do is not buy any of the media manager programs out there because the latest version of Sony’s (3.0) can be downloaded for free. If you understand how to manage files and folders then you won’t need the media manager, you can work right at the file level yourself. When you plug in the PSP via USB cable it will show up as a drive.

Remember that Sony wants you to buy your movies on their proprietary UMD format (or at least they used to), so their tool gives you no way to get a DVD over to your device (it will do unencoded video, such as off your videocamera, because we know how many of you out there are looking forward to portable home movies. Hold for a moment while I resist the urge to poke my own eyes out).

I’ve never done it, but back when I used to sling the rock down on 6 Mile in Detroit, I heard about these crazy kids using tools like DVD Decrypter, DVD Fab or DVDShrink to pull the video files off a DVD so that you could watch on on a PC. It’s not currently clear if that’s legal or not, some say it is a violation of the Digital Millenium Copywrite Act (DMCA), others say Fair Use allows you to make a copy for your own backup purposes. Please remember I-ANAL (I am not a lawyer, so consider all the previous just the street wisdom of a rock slinger (just kidding, actually I’ve never slung the rock)).

If it were up to me, I’d say you should be able to watch a $20 copy of Beethoven III on whatever player you have, but you shouldn’t be stealing other people’s content (aka “sharing” aka “Pirate Bay”). Guess what? It’s not up to me.

Whatever video source you have, you could then run through the iPod setting on Videora, which does a great job at cranking out an mp4 file that will play on your PSP. Besides video files, it’s also cool that for around $20 you can get the upgrade to Tivo to go and pull content from your Tivo to a format that will play on the PSP.

The downside of all of this is that it takes time. It depends on your hardware but it can take anywhere from 30 minutes to 2 hours to get a video from it’s source to your PSP. Suddenly buying video on the PSP store seems like it would save you some time and headache. And it will.

Other cool PSP stuff:

  1. Portable DVR -get a video out cable (only $6 used!) and you can plug it in at your hotel to watch your own shows rather than roll the dice with hotel cable.
  2. Wi-Fi – Built in
  3. Skype – with the WiFi now you have a portable communication device to carry with you
  4. Browser – You can check your gmail with it. Typing on the T9 is a hassle but reading and clicking on the links is not too bad. (Hey Sony! Where’s my add-on keyboard!)
  5. RSS Reader – Yes it’s true, click on the icon and it will add a feed to the reader.
  6. Podcasts – Audio with no problem, I checked out TWiT with no problem, video was a little pickier, it didn’t like the latest version of Tiki Bar, not sure why yet.
  7. Games – last but not least, Burnout Legends is the most kickass driving game of all time, and the PSP version rocks. If you’ve never crashed a high performance sports car into a gasoline truck at 185 mph, you have no idea what you are missing.

Cons:

  1. With my earphones on it’s not as loud as it could be at peak, but I am using some Shure e500’s, some basic earbuds may work better. You can work around that easily with a Boosteroo, which will also allow 2 other people to plug in if you are on a plane with friends.
  2. Battery life – it’s around 6 hours, so if you are travelling big time, you’ll want a second.

There is a whole subculture of folks who hack and and into homebrew. Homebrew is a term that’s literal definition means to make your own software, in reality the majority of people hide behind homebrew so that they can crack copy protection and save/play games from their memory sticks. This is not really a “con” but as someone who’s work is published digitally, I’m against stealing other people’s stuff just because it’s possible. The version I bought, the 3000, has not been hacked yet, the previous 2 versions were hacked by use of a special battery that forces the device into a mode that gets into a maintenence mode. Considering the fact that I work at a software company, and I only play 3 or 4 games a year, it’s easier for me to buy what I use and avoid getting crushed by karmic retribution (or risk time in the big house).Other things I picked up: a second battery, video out cable, a travel case that holds 2 UMDs and 2 Memory sticks. My PSP is the 3000 which has a brighter screen that the previous 2 models. I would include an Amazon link for memory sticks but I’ve heard that Radio Shack is having a Black Friday special on SanDisk 4GB sticks for only $20. Get them while they are hot!

Categories
Marketing IT Dept.

Reviewing Marketing Automation Software

I spent most of my day today reviewing software tools for marketing. Over the past two months I’ve seen many examples of why it’s so difficult to choose the right product in this space. Unfortunately it’s the wild west out here right now. I went to Dreamforce last month and came back with a list of 8 vendors that claim to have a business intelligence application.From looking at my checklist, yes they do all do some kind of BI, but as you dig in you find out how the checklist is completely inadequate when selecting a tool.

Four of them did a lot of pipeline analysis, which would be great if I was a VP of Sales, but I’m not. I’m more interested in spending marketing program dollars wisely.The tool that looks to be the best fit for what I am trying to do is InetSoft’s Style Intelligence for Salesforce. They’ve been doing reporting for over 10 years and are now plugging into Salesforce. Ultimately I’m trying to automate the reports I’m running manually right now. I had a demo and tour today, and will continue to give it a test drive.

Categories
Daily Life

Technical Issues Resolved?

I think everything is working now, the feeds are coming through and all the old posts are still accessible. The M Show is also working, but all on it’s own domain.

If you could, please leave a comment if you got here from a feed reader, and if you had any problems. Thanks!

Categories
Daily Life

Halfway Fixed… sort of…

Ok, the domain name problem is over, welcome to the true RoninMarketeer.com

And welcome to The M Show traffic that is winding up here because I can’t get the redirect to work.

And I’d apologize about screwing up both the feeds, but of course those people won’t see this so I can’t use my newly created “Haslam Gambit”

Hopefully it will be clear tomorrow…

J

Categories
Daily Life

Traffic Issues Ahead

I am going to try and fix some of the problems I have had with this domain (mainly Google hating my guts).

The changes have already been made but as they flow through the interwebs we will see what they break. If you come back later and there’s nothing here, you’ll know why…