Categories
Brain Buster

What is The Economic Multiplier?

Yet another in our ongoing series of Economic rambling that seeks to explain some of the academic arguments about the economy, mix in my cloudy memory of theory, and just try to say enough stupid shite to start a discussion.

One of the concepts that economic policy is based on is The Multiplier – the idea that if you pump money into the economy you get a lift from that cash, but there’s also a multiplier effect. $250 Billion goes to bail out the auto industry, but a huge chunk of this ends up being the salary of the UAW guys building the cars. In our simple model the good news is that these guys, like most good Americans, don’t bother to save one red cent (in fact, they carry credit card debt, spending beyond their means). As a result that $250 B gives the economy a second jolt – if it all rolls through you get a multiplier of 2 there, but it doesn’t stop yet hulkamaniacs, our UAW guys bought dinner at the local restaurants and so the restaurant owners and waitstaff have some extra cash to throw around, not the full $250B, just a portion – $20B, add in the bar tab, maybe $240B. Just kidding. Lets make it $25B because I’ve forgotten all real econometrics. We’re up to a $525B, or a 2.1 multiplier.

For some reason I recall that the Fed considers 4 to be about right, of course maybe my memory is terrible (I think it is but I can’t really recall), or that could be some policy wonk pulling a stat out of their keister. The problem is that trying to measure it is extraordinarily difficult and then there’s also the problem of inflation – in an economy where nobody saves, in theory it would touch everyone and you’ve done nothing but devalue the dollar. There’s also the issue of that money leaving the shores of the US and going to other countries who are not on an even trade balance with us.

So we reach a question – will the current crisis change the average American’s propensity to save, thus reducing a multiplier effect? Or will they say “Screw it, Rolexes have never been cheaper, I’m rollin’ R. Kelly style.” I have no idea, but I do know that the multiplier is a theory that the government needs us to believe to assure us that government can affect the course of the economy. I’ve never seen the multiplier used to show the damage done by a reduction in spending, maybe that was about the time the Spring Concerts were rolling at UMass, but you can use the same theory there. Ultimately big shocks create smaller waves that can encourage additional big shocks, until there’s nothing left to be lost in the markets that are dying – either by complete collapse, or being artificially propped up until the shocks subside. Other industries will be impervious to the downturn, and indeed others will thrive.

The marketing message – pay no attention to the man behind the curtain. Continue to innovate and deliver value, and pray that we hit the bottom before the infrastructure begins to crack.

Categories
Podcasting

Bono Vox

Thirsty Thursday had an extra kick this week with Shel Holtz (For Immediate Release is the leading audio program for PR practitioners and has a large following. When Shel comes to town, there’s a crowd of people that want to meet him). Upstairs at Vox was semi-private so we had a great space to meet and I did get to spend some time over on the leather couch quality testing Martinis until the crowd showed up.

A few photos from Todd Van Hoosear hit the presses this morning, and most importantly Chip Griffin was there and made a surprise announcement that Custom Scoop was sponsoring the event. A perfect fit, Custom Scoop provides online media monitoring services.

Thanks to everyone who showed up, including Jenny, Sarah (don’t worry, Carin doesn’t refer to you as Poo Cane), Steve Garfield, Sooz, THE Ann Handley who grew up near Doug Haslam (and Ron Ploof, what was in the water there?). I have a bunch of business cards from new folks that I met so I’ll be adding some new subscriptions this weekend. I’m sorry I wasn’t able to convince the lovely Carin into a night out, thanks to all of you that asked for her. Thanks for a great time, I hope everyone enjoyed it as much as I did.

Categories
Daily Life

Live from Boston! It’s Thursday Night!

Shel Holtz is in town for a SNCR Event so I’m heading over to grab a drink with him at Vox. I should be there around 6:30 if traffic isn’t out of hand. Things have been crazy lately and I will be celebrating the close of my 2008 travel schedule with a touch of the scotch. Join me if you can.

In other good news, the latest Marketing Over Coffee is now posted.

Categories
Daily Life

Random Stuff Before the Weekend

I’ll be writing up the info I gathered from Dreamforce later today. My head is still spinning, that was a lot of stuff to take in over 2 days. I’ve put up some of the photos including CEO Marc Benioff, Malcolm Gladwell, and the Appy Trophy.

I also have some gadget gear updates: If you are thinking about buying an Amazon Kindle e-book reader for the holidays don’t hold back, I ordered one on November 1st to use a discount code that I had and it says it is shipping somewhere aroundMalcolm Gladwell November 24th. If that holds by Thanksgiving it may be too late.

I also took the plunge and got a Sony PSP for gaming and movies on the plane (coach is now so small that I can’t open my laptop without being in the exit row. It completely rocks (if you are into game or UMD Movie trading drop me a line). As a result I am unloading my Onyx Nintendo DS Lite, I’m including over 30 games including Guitar Hero, a USB wireless adapter and a headset mic.

Salesforce.com Appy Award

It’s in great condition and I’d prefer to give a reader a deal over going ebay. Twitter me at themshow if you are interested.

Categories
SalesForce.com

Dreamforce Keynote 3

Notes from the third keynote on day 2:

Focus philanthrophy, showing what the Salesforce.com foundation is using around the word. Shout out to Witness.org (Peter Gabriel has done some work with them). Salesforce has a 1% program (learn about it at ShareTheModel.org) employees get 6 days a year to work with charitable organizations.

Dr. Larry Brilliant (co-founder of the Well if you are hardcore enough to remember it, and worked with the World Health Organization (WHO) that eradicated smallpox) is talking about the Google.org charitable foundation that is copied after SF’s. They monitor emerging diseases to prevent pandemics, Lyme disease is on the graphic he’s showing.

Brain melt: this initiative goes on the offensive stoping disease and can work against intentionally launched biological threats.

Working on renewalable energy, but only at a price cheaper than coal.

Megatrends: Increasing Populaton, Climate Change, Urbanization, Food Shortage, Disease

Africa consumed millions of pounds of bushmeat over the past year, this meat contains diseases not yet charted.

Brain Melt 2: The new rich are getting involved with philanthrophy while they are still alive, not after they have died and there’s a foundation named after them.

The good doctor can really speak, great presentation.

The Appy Awards are being given out. The Appy trophy is very cool, my words can’t do it justice. Google yields nothing, so I’ll post one when I empty out the camera. The Certified admin award gets a suit jacket with a flaming SF logo on the back. That’s sweet.

Malcolm Gladwell talks about capitalizaton – how much of human capacity is being used. His new book Outliers will be out in a couple of weeks. Talking about sports – an example talks about pro Czech hockey players being born in the first quarter of the year. Same distribution for Soccer (and in fact, all sports).

Message: Our own policies and rules can constrain human potential.

Throwing your heart and mind into what you do gets results. Story about young Bill Gates getting up at 2am for computer access at U of W for access from 2-6am. Kenyan runners dominate because their capitalization is strong – over 1 million teen Kenyan boys run 10-12 miles per day.

That’s the wrap for today, I’m off to the Manticore party at Azie.

Addendum photos here in my Flickr Dreamforce 2008 set.

Categories
SalesForce.com

Dreamforce Morning Keynote Day 2

The notes from day two (pictures to follow when I get everything posted over on Flickr). One other thing I didn’t mention in the last post – Neil Young took the stage showing off his new hybrid car project LincVolt. It has both an electric and a compressed natural gas (CNG) engine. The CNG engine is a generator that can rechange the battery on the fly. The engine is so powerful that a construction team could use it as a generator on site. It’s a modified rotary engine that apparently is much more efficient with CNG than regular gasoline. The motor can generate over 500 horsepower allowing the ’59 Lincoln to go up to 160 mph (I don’t know if that’s actually been tested though).

The car is RSS enabled. Mileage and other statistics are sent out allowing this data to be integrated with the car’s website.

Ok, now for notes from Day 2:

We’re 15 minutes past the start and they are still asking people to sit, this is a packed house with over 9,000 attending the show. They started with a cool animation with some blues guitar behind it. The Safe Harbor statement rolls and followed by a video from fake George Bush. Showing his approval dashboard going down the drain is classic.

Going over the full product suite: Manage (Sales, Marketing, Website, Service, Knowledge, App Exchange), Share (Partners, Content, Ideas, Google Apps, Salesforce-to-Salesforce), Bulid (Infrastructure, Database, Application, Operations, Business – all on the multi-tenant kernel). Winter ’09 is the 27th release in 9 years.

EVP George Hu is talking about the using Salesforce Ideas to listen to customers – over half of 200 new features came from the Ideas platform. If you are familiar with Digg, think Digg for customer service (if you don’t know Digg, check it out). It’s very cool, if you’ve ever suffered through gathering product marketing requirements through surveys and interviews, this is a game-changer.

Salesforce-to-Salesforce connections are now free. Could be very interesting if you have a partner that’s also on the system – a benefit of the tentant model.

A lot of product tour stuff, Google AdWords integration, split opportunities, hosted landing pages. Interesting – contact images in SF, have a picture of your customer. Whoa, click and drag the picture to the calendar to set up an appointment. Showing live collaboration with Google Docs spreadsheets.

10MM+ Google Apps Business Users, 5,000+ shared Salesforce.com customers. New funnel application for Google Apps. Users can subscribe to documents in Content to get updates. Saved Powerpoint decks are available and can be edited inside a SF.com editor (I believe he said this will not be out until the spring release).

Michael Dell talks about cloud computing, now being the time to upgrade infrastructure. Some interesting tips:

  • Focus on Hard Returns (they are forecasting 50MM in savings on virtualization)
  • Consolidate where you can – vendors are in deal making mode, time to consolidate purchasing
  • McKinsey says turning off technology investments in a downturn is counterproductive, when a rebound comes, you may be under-capacity

That marks the time for me, I have to go prep for my next session…

Categories
SalesForce.com

Live from Dreamforce

Here are my notes from the 1st Keynote at Dreamforce, the annual Salesforce.com user convention.

I’m at the first keynote for Dreamforce, I just saw Robert Scobel hanging out in the blogger section. Fred from the Chronicle is in front of me sporting about 10k worth of camera gear. I’m not looking that cool with my Canon Rebel XT…

As the rock fades down the light show comes up. Projection screens on the ceiling.

Native apps for SalesForce being shown of, the major push for this show has been cloud computing. With their massive infrastructure this is a great transition for them.

Covers evolution of computing – mainframe, client/server, cloud, platform as a cloud. Windows Azure (he makes the vaporware call). Marc is a changed man, he doesn’t just shake down enterprise companies (he wants every size organization as a customer). The idea of customers as tenants is a new one to me – literally showing the chunk of the cloud as a database cylinder with cubes cut out for each of the tenants.

Force.com Sites: Many corporate websites are “teetering infrastructures”. Hosting now included with your SF.com subscription. Useful for both corporate sites or Intranets (other instances of “buying software” creeping in). Very cool – make updates in your Force application – it immediately propagates out to your website. 500k page views per month included free with Enterprise Edition of SF.com

Brain Melter: Using this functionality so that each sales rep gets a microsite, they make a change to their profile in SF.com and the website is automatically updated. Webinar registrations come right in to SF.com

Brain Melt #2: Write Facebooks apps in force.com – data objects are in Force.com and you use VisualForce to serve up code on Facebook. Showing off a recruiting app that updates Facebook automatically.

Starbucks using Ideas (Digg funtctionality from within SF- showing off Ideas app running on one enterprise, data fed to SF.com – results and closed loop over in Facebook. Arrrghhhh – brain melting again (#3).

Brian Melt #4: Force.com for Amazon Web Services – showing Card Lasso. Take a picture of a business card and it shows up in Salesforce.com very cool…

I’m speaking today at the 11:30 session on campaigns, right after the second keynote with Michael Dell (and supposedly an election day surprise). I’m also really excited by the 3rd keynote this afternoon with Malcolm Gladwell talking about his new book.

Categories
Great Marketing

Finding Relevance

Making your message relevant puts you above the crowd, I thought this was great when I got it:

Categories
SalesForce.com

Dreamforce Meetup

For anyone in the SF Area, and attendees of the Salesforce.com Event (Dreamforce), I’ll be buying a round (although rumor has it Manticore will be providing a round too). Feel free to stop by: Tues. Nov.4 6:30 pm – 8:30 pm Restaurant Azie,
826 Folsom Street – about a block from Moscone Center.

If you are attending Dreamforce, I’ll be speaking at this session (full list of Marketing track):

Campaign Management for Experts
Ready to take your campaign management skills to the next level? Join us to hear from customers and our internal experts on how to leverage the Campaigns module to the fullest. This session will cover best practices on using campaign hierarchies, campaign member status values, and our latest Winter ’09 feature, Campaign Influence.
Speaker: Scott Harris, Omniture, Inc.
Speaker: John Wall, Accurev Inc
Date: Tuesday, November 4
Time: 11:30 a.m. – 12:30 p.m.

Categories
Daily Life

How to Fix Problems at the Polls

There have been a number of items in the press lately about problems with voting machines, fraud with paper ballots, and other similar topics that bring to mind the hanging chads of Florida. All of these problems are difficult to combat because of the secrecy of ballots, and this made me think:

Would you be willing to trade the privacy of your vote in exchange for transparency? If votes were listed and counted publicly it would me much harder to game the system.

At first I thought this was a bad idea but then I thought that votes are less important than donating money to political candidates and that’s widely available.