Categories
Productivity Booster

Do You Need the Dvorak Keyboard Layout

typewriterA couple of days ago I noticed a twitter post from Forrester Analyst Jeremiah Owyang that made it sound like he is considering switching to the Dvorak keyboard layout. I felt I was in a unique position to respond after having switched to Dvorak about 5 years ago.

As usual, Wikipedia has a fine overview here if you are unfamiliar with Dvorak, but here’s the short version: back before the dawn of history, like the 70’s, there used to be these things called typewriters. If you are less than 25 you may have never even seen one, but the idea was that you had a keyboard and when you pushed a key, this little metal arm with a stamp of a letter on it would hit an ink-soaked ribbon and make that mark on a piece of paper (photo via Creative Commons on Flickr from Shel Israel).

Even if you have seen or used a typewriter you may not know that there is a reason behind the way the keys are laid out. The overall gist of these legends is that if you typed too fast these swinging metal arms would snag each other and jam the machine. To avoid this the keys were assembled in a formation to slow you down.

Dvorak applied some science and came up with an alternate layout that would allow you type as fast as humanly possible. Both Mac and PC support Dvorak (former Microsoft CTO Nathan Myhrvold is said to type in the 80 words per minute range, and his rank might explain why when you have Dvorak activated in Windows you can toggle back and forth between it and QWERTY (standard keyboard layout, named after the top left row of keys), using left CTRL and Shift keys.

Ok, so you’ve been brought up to speed. Here’s the meat – what you need to know if you consider switching:

  1. You’ll notice that it’s easier – Even when you start you’ll feel how much better it is having the most frequently used keys in the right spots. This is important in extending your typing lifespan. After 10 years of hammering on crummy laptop keyboards on a desk my hands, wrists and arms were often stiff or aching. I made a full switch to a Microsoft Natural Keyboard, a trackball (much less stress than a mouse) and Dvorak. Easier also translates to less pain if typing is your life, it will add years to it.
  2. Difficult to learn – There are two major problems here. First you are going to drop down under 25 words per minute for up to a month and it will take a long time to get up over 50 wpm. It took me over a year to get back up over 60 wpm, that’s a big productivity hit for a full year. The other problem is that you need to find a typing tutor software that works with the dvorak layout. Most typing tutor programs are designed to teach you row by row, and that is no longer valid when you change the layout.
  3. It’s Faster – With the same amount of work you will type faster once you get up to speed. The world record holders are on Dvorak. When you go back to a QWERTY keyboard you’ll realize how rotten the layout is. Overall I am about 5 wpm faster (You can test your typing speed here, feel free to share your scores). Speed is an interesting factor – if you are doing transcription this will put you in another league. On the other hand you may notice that you are not actually held up by your hands, but by your mind as you are putting together sentences (in technical writing for example). I know that although my mind is not nimble enough to change gears between layouts, I always have a problem with my thoughts coming faster than my hands or mouth can write or recite them.
  4. What you see is not what you get – Hardware is a big problem. You can either pay big bucks to get a Dvorak keyboard, or you bust out the Sharpie and write the new letters on them. If you are using someone else’s machine you are stuck. The only good news is that after you have made the transition you are rarely looking at the keyboard.
  5. Transition is hell – going from 65wpm down to half that is incredibly frustrating for the first month.
  6. Games and death of the holy trinity – Many games use an arrow formation like AWD for Left-Forward-Right. All these are ruined in Dvorak, but most games allow you to remap the keys. The same goes for the trinity – if you are a hardcore keyboard user you know the trinity – XCV, three keys that with the Control key are cut, copy and paste (being error prone, I add the fourth, Z, for undo). These keys are now spread apart, but there is an alternate dvorak layout that leaves them together just in case you are an uber freak who wants to use a bizarre, seldom used keyboard variation on top of a bizarre, seldom used keyboard layout.
  7. Not everyone can switch – This is another critical point, this has to do with your brain and motor skills. I’ve read of some who can touch type 60wpm on both layouts. I don’t know if this is true, but I cannot do this. From my limited research, most people can type one layout or the other, not both. If you have the capacity to do both, then there’s nothing holding you back, you should switch to Dvorak at once, if you are like me and have some real mental issues that will take you up to a year to get back up to speed you may not want to go this route.
  8. Security Bonus – Nobody else can type on your keyboard unless they know the secret Ctrl&Left-Shift code.
  9. You are one huge frackin’ geek – This makes you a card carrying member of the dork club. I always get the same weird look when I have to explain to people why my keyboard doesn’t type the letters on the keys. I think it’s the same look you’d get if you were in High School and you were talking to the Cheerleading Captain about the cool Dungeons and Dragons and video game festival you dressed up in costume for last weekend. Please let the record accurately reflect that I have never dressed in costume.
  10. Some keys get lost – If you have need for some of the more screwed up characters like the curly bracket or the pipe you will have a hard time finding them, I had a hard time with them on the standard layout anyway.
  11. Passwords can be tougher – Not getting any visual feeback and using strong passwords can be tough now and then, I’ve had to resort to using notepad to confirm I have them right and then pasting them over. No hunt and peck for accuracy when the keys have the wrong letters on them.

Who should switch? If you type more than 4 hours a day, or to the point that you are in pain, you will get a productivity boost and pain reduction in the long run.

Who should not switch? If you spend more than an hour a day on a shared machine it’s not worth it unless you are a brainiac that can shift gears between layouts. If typing is not a core competency for what you do, don’t bother.

In closing, the benefits are not as great as I had hoped, I would have liked 10 wpm. On the other hand, I understand you can switch back in less than a month, but I wouldn’t want to. Your keyboard sucks.

Further comments: After posting, I forgot – there is actually a relevant business and Marketing point here. Consultants use Dvorak as an example of human behavior, market power and human factors. Even though Dvorak is an obviously superior and more efficient way to lay out a keyboard because the standard has been set the world lives with the crummy layout. It’s a good case study for the “We do it this way because everyone else does” mindset that plagues every bureaucracy.

Categories
Podcasting

The Power of FREE

This week’s Marketing Over Coffee (the best marketing podcast) is up for your listening pleasure. Some interesting talk about Free, Branding, and making an ass out of yourself at corporate events.

Categories
Podcasting

Trip’s over

Check out some of the photos from San Francisco and there’s finally a new M show out after a week off.

Categories
Lead Generation Productivity Booster

Why Trade Shows?

While talking about trade shows last week Johnny T. writes in:

Hey John –
As an events producer, I’m always curious WHY companies exhibit and sponsor. What are you trying to get out of SDWest? How do you define success – is that more of an art or science for your company? Maybe that’s a 2-part question – is success for John Wall separate for success for your company?

Two good questions. I can think of two reasons why to go – lead generation and branding (which some may call awareness). Lead gen makes it simple, a show is a success if we get more names than the previous year. You can also divide the cost of the show by the leads and have a hard metric to brag about. The awareness side is more difficult to measure, but you can survey attendees, watch web traffic following an event and cross new leads from the weeks following the show by the geographic region the show was in to see if you get a boost.

Creating awareness is also useful in moving existing deals. The chance to talk with multiple prospects over a couple of days can generate huge savings over having someone travel around to meet the same prospects. Meeting face to face and maybe even breaking bread with customers and prospects can shave weeks (and therefore expense) off a sales cycle.

After all of the marketing voodoo has managed to snag a prospect customers ultimately by things they like from people they trust, and you can earn that faster at a show than over the phone.

There are also some other higher level ninja tactics. Having a larger, cooler and better booth than other vendors attracts more visits and demoralizes the competition. Many shows are tied to publications so marketing staff can get a lot of business done on the advertising or lead gen front.

Jet lag on top of daylight savings is killing me. More on this later…

Categories
Productivity Buster

Stupidity

Stupid KeysI rented a minivan for the trade show. Lame, I know, but it’s good for hauling around the trade show cases, or  carpooling with everybody else.  These keys are huge b/c they have 6 buttons on them, but here’s the kicker: they gave me two keys on a keychain that is a cable keyring that is riveted shut. I’d need some wire cutters to get them apart. So why am I carrying around two? What in would require me to need both keys without separating them?

So I can do them the favor of losing them both? Knowing they will be safer because I have to put them in my laptop bag because it’s too big for a pocket? Anyone? Bueller?

Categories
Daily Life

Help Wanted – Bay Area

Do you work at Lucasfilm? I am in the Valley today and tomorrow heading up to San Francisco. I am scouring the rolodex to see if I can find someone to check out the Yoda Statue at Lucasfilm.

Are you in the Bay Area? I’m taking it easy on Saturday for breakfast/brunch if you are around. I’ve signed up for a private walking tour at 10 if anyone wants to bust out a camera and tag along (free! what more could you want?).

Are you an IABC member? I got an RFP to talk about social media at an upcoming event and the paperwork would like a member recommendation.

Photos to follow as the adventure continues…

Categories
Geek Stuff

Ode to Fry’s

Fry's ElectronicsAs part of the normal trade show routine I buy a monitor. It’s usually around $175 to rent one vs. $250 to buy one, so the first time we do a show in a town we buy a monitor and the local rep gets to use it for the rest of the year. We even do the same thing with some 40 inch monitors where we have bigger shows.

I hit the online fliers to see who’s got the best sales, this week it happened to be Office Max, although I chose a monitor based on the fact that it had internal speakers – which completely suck.

I’ve heard about Fry’s Electronics, but I had never been to one so I decided to swing over there just to see what they were about. The place is geek heaven. It’s about 4 times the Best Buy near my house and has the same stuff they carry plus a lot more components, toys, and other random stuff like pepper spray.

On top of that there’s a whole Raiders of the Lost Ark temple theme going on in the place. Worth a trip just to see, or if you need a $799 case for the next computer that you are going to build.

Categories
The Marketeer

The Show Must Go On

I won’t have a whole lot to post for the next couple of days, I’m at the SDWest Conference is Santa Clara, CA. It’s the cutting edge of Software Development and is actually a show with an insane number of sessions and an expo floor with tons of development tools. Unfortunately, as great as the show is, if you are reading this from a marketing slant there’s not much that will interest you.

Some relevant stuff – the floor is run by GES, if you are into shows you know that means that things will go well. We’re using badge scanners, it seems like mag stripe readers have finally (thankfully) died off. We’re rolling out a new booth design so I’ll have some pictures later. Like most shows, all the stress is prior to opening and the first 2 hours on the floor (a cocktail reception for this show). If everything is running smoothly by then it’s hard to screw up the rest of the show (but not impossible).

Something always goes wrong every show, so far I’ve lost a credit card, we’ll see if that’s the worst of it…

Categories
Productivity Buster

Weekend Ramble – Palm Centro

So it’s the weekend. Taking a break from Marketing here’s the important stuff:

I got a new TV so the complaining can stop at my house. The old one is being repaired and it’s going on 3 weeks, we couldn’t take it any more. We got a good deal at the Sony outlet and so I was able to take the upgrade to Apple TV last night and subscribing to Flickr is awesome.

I had a question come in and thought it would be good to put it out there as a continuation of my travel series, as I’m packing my bags now.

“I think I remember a post or tweet of yours regarding your Palm Centro. I am in the market for a smartphone and I have been looking at it. I am a Sprint customer and I have narrowed my search to the Centro or the Pearl. I really wanted Windows Mobile over PalmOS but that is mostly because I haven’t used PalmOS in years.

Would you recommend the Centro? I would basically use it to browse the web with Opera and check Gmail with the Gmail app. Are you using these apps?”

Back in December I traded in my Treo 600 and my wife’s standard issue Sanyo flip phone for a pair of Centros. Now some will say that my opinion is moot because our previous phones were so crappy that anything would be an upgrade. Getting past that let me say that I am a die hard Palm fan. I have yet to find any version of Windows mobile on any device that matches the usability of the Palm OS. It’s just easier and faster to get to addresses, see the calendar, do the simple tasks.

Also note that getting off of Sprint for an iPhone is not an option. My wife talks to her family alot so I have 4 phones on my plan, that keeps 1,000 minutes on Sprint-to-Sprint and pays for itself, but again, no iPhone for me.

The killer App for me is PDANet, I’ve used it on my 600 and the version on my Centro gets decent speeds. This means I can browse the web, upload and download files on my laptop anywhere there’s Sprint cell coverage. No more looking for wireless, and I’ve used it at geek shows such as Gnomedex or Podcamp where the attendees often kick the conference center’s wireless service in the ding-ding.

I use it to check my Gmail via the browser – m.gmail.com and it works perfectly. I have been meaning to install Opera Mini but that is not a one click installation, you have to install some kind of java machine first and go from there. I’ve heard it’s possible but haven’t read about anyone who has done it on the Centro (755p is the newest I’ve seen that does run it). One of the other mailing apps ends up polling the system all the time and will wear your battery out, but I’m not using that.

I’ve also used JShopper for years as my shopping list and I’m not willing to give that up.

Categories
Brain Buster

Free Until I Tip

Drew is wondering why he is giving away so much for free. In other words – how can you make it as a consultant when you have to give stuff away for free to get attention and respect.

I had two answers to this that came up – the first is that if you charged for every bit of good advice that would make you a lawyer and you’d know that Satan’s already called “next” on your afterlife. You know that in your heart it’s good to give valuable advice and maybe you believe you’re scoring some karma. A incredibly rare example of a Marketer sleeping better than someone else.

I choose to take a slightly different view – rather than see my advice as a product with a price tag on it, I see my time as the commodity. I give out advice, and if it’s good the demand will grow to the point where I run out of time (my tipping point), at that point I can engage the meter and let the bidding begin. Even if I never reach the point where the advice I share is making the mortgage payment at least I’ve gathered some karma, made some friends, and I’m still not a lawyer.