Categories
Daily Life Productivity Booster

Life with a Mac

It’s the weekend so I’m free to write a geek post after another week of marketing. I was lucky enough to skip out of work for a few hours and catch a presentation from Jeff Hoffman of Basho Strategies. He’s a world class presenter and the best salesman that I have ever met, he understands the dynamics of the deal and I would recommend him for anyone that needs a speaker for a sales kickoff or workshop.

After significant debate we have replaced Carin’s dying Dell Latitude LS400, a fine machine, rather dated, but still great (the monitor is the only weakness that you can’t get around – 800×600 doesn’t cut it anymore).

In order to reduce the tech support load that I bear for the family we will slowly transition everyone over to Macs.

Rather than religious debate, here’s what I know:

  1. Better display – the fonts in the OS look spectacular, I can’t believe how much better my sites look on this screen.
  2. No viruses – My Dad’s PC is running in great shape after more than a year. Losing 8 hours a year to reinstall windows after a spyware breakout was the deal breaker
  3. Better hardware – Wireless N built in, I’m getting 20mb download (thanks FIOS), and a superior soundcard. This is at least the 10th laptop I’ve had and the first that I get no system buzz when I use earphones plugged in.

The other thing is that so far I have no downside to report. Not having dreamweaver is one thing but I can boot windows up so I may mess around with that.

Categories
Daily Life

Sales Kickoff

Yes, it’s time for one of the most honorably sales traditions (second only to President’s Club), the Sales Kickoff. Q4 is on, time to lock down the conference rooms and drink at night…

Categories
Daily Life

Weekend

It appears that monkeying with the domain hasn’t broken anything…

I’m off to the Doug Flutie 5k today, and will be rolling out The M Show after that. Enjoy the weekend!

Categories
Daily Life The Marketeer

Contact at Blogger Brunch

Brunch on Sunday was a great time, this was an experiment for me that was an extension of the dinners that I used to do when I lived closer to downtown. Every quarter I would round up a crew from different walks of life for some varied conversation. It started to get a lot more difficult as friends got married, balancing the male/female ratio was a challenge but then having to build a matrix of male/female/single/other got to be a lot of work – sometimes I’d have a group of 4, sometimes 12, not exactly the type of reservation a downtown Boston restaurant is interested in taking.

So when I had heard that Jeremiah was looking for something tech related to do for this long weekend (not long for me though) I posted about brunch and tried to see who I could round up. He’s been doing some interesting writing about the evolution of the web, especially the growth of more organic and conversational sites. These types of knowledgebases will eventually make what we now consider the standard corporate website to be less and less relevant.

I met Les Devanna from EMC for the first time, and Alyssa joined us fresh from The Big Red Podcast’s 50th show. Lisa returned from her Howard Huges-stye exile, and Jenny (of Blogtoberfest) brought the camera bag (although Jeremiah has some serious stealth photography skills, enough for me to consider adding a point and shoot to my bag). C.C. Chapman completed the crowd.

Enough with the link bait – the takeaways: Every Marketeer needs to have social functions as a skill set – here’s some play-by-play. Know the venue – making a reservation at Henrietta’s for noon when they open is a mistake. There’s a mad rush when the doors open. What I remembered as a few pleasant walks around the incredible buffet became the standard cafeteria line shuffle. The back room has bigger tables but less energy than the main room (although we did generate our own conversation, and I did make the right move of limiting to 8 so that everyone could join the conversation easily).

Weather was another issue here, I was dressed for fall weather and ended up sweating like a Yak by the time I got to the museum. My only defense is that New England Weather is impossible to predict.

Seating Plan – this is where I was rusty, I made the mistake of seating a partial group. Always strive for balance here, it wasn’t a big deal with this group because all were extroverts, but this can be a killer if you have guests that are not charming conversationalists.

Aside from those minor points, I had a great time and appreciate everyone coming out! Len has more info, and an upcoming event (that’s full, but you can get on the waiting list).

p.s. – although I’m not taking the 3 day weekend, The M Show is and will be out tomorrow. Check out Marketing Over Coffee (the best marketing podcast) if you haven’t yet. Thanks!

p.p.s. – check out photostreams from brunch and the MIT Museum: Jenny, Jeremiah, Me

Categories
Daily Life Geek Stuff

The 8 year-old is Happy

As part of some lighter reading on the weekend, I stumbled upon an apology to 8 year old Dougie Walker, from fully grown Doug Walker that made me laugh out loud. I wanted to do my own list, but after some thought, there are some things that would be discouraging, but for the most part, Johnny would be very pleased.

So, I’m sorry that:

  • I do not work for a covert government agency that has made me bionic
  • but! I do work for a company that has given me a computer that makes Rudy’s lab look like a dump, and Steve’s phone look stupid
  • I don’t have a Donkey Kong machine that I never need quarters for
  • but! Halo 3 beyatches!
  • I don’t have a lightsaber
  • but! Chris Penn does
  • I don’t own every atari video game
  • but! Halo 3 beyatches!
  • I am not a member of the Justice League
  • but! I have super hearing with my Marantz recorder, super vision with my Canon Telephoto lens, I fly all the time on important missions
  • I have not traveled through time
  • but! I have ridden in the 6 passenger DeLorean, and been in the lab where Bruce Banner became the Hulk
  • I don’t have the Drake’s Cake’s truck dropping off Swiss Rolls and Yodels daily
  • but! I don’t look like Jabba the Hutt
  • I haven’t saved a town that was about to flood by blowing up a dam with dynamite
  • and I have no response for that one, sorry bud.
  • I am not a member of KISS
  • but! I have every song I’ve ever liked and I carry them all on a box smaller than a pack of cigarettes
  • I do not ride with Jon and Gage from Emergency! around in a Rescue Fire Truck
  • but! I understand that TV is phony crap and rescue guys deal with mangled bodies all the time and that would make me pass out.
  • I’m not an interstellar bounty hunter looking for Han Solo
  • still kind of bummed about that one…

Boba Fett

Categories
Daily Life The Marketeer

2 Things for Friday

  1. You can’t take it back – I’m astonished that TBS is not showing the Champion Series in HD. I can’t even stand to watch it. It would be like switching back to dial-up internet. Ahhh, the joys of crushing the competition by using technology to kick it to the next level.
  2. Nike Watch – There’s a new watch that allows you to control your iPod, hopefully perfect for any Nike+ runners out there (Jersey Todd, I’m talkin’ to you).

Have a great weekend…

Update: I heard of some people complaining about the game not being in HD (and even getting some cash off the next bill), and tonight’s game is in HD on the TNT channel – Brilliant!

Categories
Brain Buster

Marketing is Chaos

I’m still struggling with the unpredictability of marketing – the problem of trying to predict the irrational. My latest thought is to consider the application of chaos theory. The idea is that even though you cannot predict the results of individual decisions (who will buy?), there are still recurring patterns that become visible as you look at the system as a whole.

Please keep in mind that this is the Sesame Street version of theories that are almost as complex as proving gravity. How well can one predict human behavior by measuring a smaller sample? In a marketing sense we have to group these decision makers by both cultural and economic characteristics. You can keep slicing the groups and hopefully your results get more and more accurate. Perhaps it’s time for me to head back to the library and see what I can find…

Categories
Daily Life Geek Stuff

Are you up for Sunday Brunch

I was catching up with Jeremiah’s blog and noticed that he is in Boston for the weekend. If you don’t know him, he used to work for PodTech and has recently taken a position with the analyst firm Forrester, covering web strategy/new media type stuff.

I’ve offered him brunch over at Henrietta’s Table at the Charles Hotel in Harvard Square, and I’m awaiting final confirmation (because for some reason “brunch” starts at noon). Please comment if you’d be interested and I can get us a reservation. Please note that I’d have to book before friday and I may have trouble getting a table more than 6 so please jump quick if you want in.

Brunch: Sunday, October 7, at the Charles Hotel

It’s not cheap, but if it’s not the best brunch you’ve ever had I’ll give you a dozen donuts…

Oh yeah, and the latest edition of the best marketing podcast has been posted tonight.

Categories
Brain Buster The Marketeer

Why Mr. Rogers could kick your butt without breaking a sweat

Not that he would, of course. In fact, Mr. Rogers was decidedly against ass-kicking, but the truth remains that his power remains off the chart. As you can see from the diagram below from the labs at Studio N, Mr. Rogers could well be one of the most powerful forces in the universe.

Power ranking, Fool!

Mitch Joel brought Fred Rogers to the forefront last week for me while highlighting his public speaking skills. What struck me more was not only his awesome power of presentation, but the fact that it was all backed up with skills. He wrote the material, produced it, performed it, wrote the music. Amazing skills, thank god he used his powers for good, imagine if the best minds in Marketing were used only to sell fast food and soft drinks, America would be a country of overweight, physically at-risk…. uh, never mind that, move along, nothing to see here.

So what can I add to this conversation? Not much, I can’t tell you how to be as altruistic as Mr. Rogers, I wish I knew the secret to get others to care for their fellow man with that much drive and passion. I can echo Mitch’s points about the story, authenticity, and truth. I can also let you hear it from the man himself:

[youtube]yXEuEUQIP3Q[/youtube]

addendum: After much discussion and consideration, Chuck Norris is above Mr. T, but below Yoda.

addendum 2: William Shatner is above Mr. T, but below Chuck Norris

Categories
Daily Life Email Marketing

Sick Again

Unfortunately I have been fighting a cold this week so writing has been pushed to the back burner. The good news is that I now have a backlog of topics again! I did get Marketing Over Coffee out this week, which talks about email and Taguchi testing, among other things.

I also got to catch a game at Fenway with Jose, and got some decent pics:

Jose at Fenway