The latest Marketing Over Coffee is up and I run with a continuing theme of spam, relevance and responsibility.
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Category: Geek Stuff
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Copywriting and Other Stuff
The latest Marketing Over Coffee is up, some interesting stuff on copywriting and things to do on the trade show floor:
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Now, with more French Maids
This week’s marketing over coffee audio program talks about using sex to sell, among other topics.
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It’s Not The M Show
Jeff Cutler decided to take a cut at The M Show since the production schedule has gotten so lazy with the bums over there.
Check it out:
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Coffee and Data
The latest Marketing Over Coffee is up:
And, if you are a data junkie (as if there were any Marketers who weren’t?) MarketingSherpa has their latest online advertising report out:
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Cable Company
So I ordered two Cable Cards over a week ago so I can set up the HD Tivo which arrived today. Instead of two cable cards I got 2 cable set-top boxes. We’ll see how long this takes to fix….
Lots of boring work this week, nothing exciting to report. The Microsoft/Yahoo deal dying is of no interest to me. There is a new M Show though –
And you can check out an hour of me talking about things like direct marketing over on the BeanCast.
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RIP HD DVD
The HD DVD Player has been pulled from the Studio N Media Center. I would have kept it in there because there are some great deals on HD DVDs with their limited lifespan, but there’s something screwy with ours that’s connected to the Xbox 360. I can put the discs in and play them but the eject button doesn’t work so I have to use a paperclip in the manual override. That and the fact that I can download HD content makes this drive prime for the recycle bin.
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Marketing and Pregnancy
I forgot to add this week’s Marketing Over Coffee over here…
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Gaming on the Rise
Longtime readers know that gaming is a subject close to my heart, but it is relevant to any marketing discussion given the rapid growth of this market. Microsoft’s Halo 3 made anywhere from $150-170M depending on what numbers you believe. Bigger than the initial take Spiderman 3 or the final Harry Potter book. Enough for the movie industry to use it as an excuse for a bad week.
Give credit to the Nintendo Wii from changing the market from “Gamer/Non-Gamer” to “Wii and up”. Everybody in my family has played with the Wii and enjoyed it, they may not be standing in line for the release of Starcraft 2 (I’ll may even pre-order, but no line for me) but they at least see some of the entertainment value.
I’ve been lucky enough to see the GuildCafe, a startup here in Boston from prior to first funding at one of the WebInno events before they started hitting Comdex-like attendance.
Last week they announced an additional round of funding and a name change to gamerDNA. Led by Jon Radoff (who did a recent presentation on startups here), they have experience at the helm and are moving into an exciting new market.
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Stop. Coffee Time.
The latest Marketing Over Coffee went out yesterday, a good listen for anyone getting their email campaigns off the ground or starting their company’s first website: