Category: The Marketeer

This is an oxymoron – there are none. I challenge anyone to come up with one. I define celebrity in the U.S. US magazine style – someone who gets press for nothing more than being part of the entertainment/media machine, not for having accomplished anything that would make them respected or even famous.

Once you reach celebrity status you can no longer be an effective Teacher or Lawyer. These positions rely upon the image of the professional. If the school committee or the jury can find the normal celebrity crap about you on the web, your career is over and you better hope you can score on the celebrity front because your professional days are finished.

You’re probably asking “What the hell is this rambling about?” and the answer is that before the explosion in social media this would only apply to fringe cases – the teacher that sleeps with a student, the attorney that kills his wife, stories you may recall from past years. These were literally less than 1 in a million chances – the problem is that the odds now are dead even.

Any professional can be strung up if the wrong information hits the web. I’ve consulted a number of friends and family about how to defend your reputation, and I was reminded of the topic when Lisa Kate was writing about reconciling her personal writing against her professional.

If you are an attorney you’d better have Google Alerts set up for both your name and your firm and you need to investigate every occurrence of your brand. The good news is that it’s fairly simple of you to strike fear into those who are abusing your name and most things should be very simple to clean up if you strike early.

Here’s the sad truth – you cannot blog about your personal life without doing it anonymously. Blogging about your professional life is a great idea. I have no doubt that there will be many teachers that will become leaders in their field because of their blogs, and there will be many law firms that will squash the competition because they have simple blogs that describe legal concepts in simple terms and use their city name in the post (if you Google “Dallas Real Estate Attorney” guess who just beat the crap out of the firm that has a full page ad in the paper or the yellow pages? Oh yeah, and they did that for no cash down.)

Even with an anonymous blog it’s kind of a bummer because you are denied photos. You could try to use pictures that don’t identify you (like my relative that I’m reminding about CLP – career limiting photographs), but the problem is that if your blog starts to gain any steam, you’re going to have the whole world trying to solve the mystery of who you are.

So, the conclusion? If you are in Law and Education and you want to blog about your personal life you only have 2 options. You can go with password protected posts and only let your circle of approved friends have access. Or, if, deep down inside, you are itching to create a blog that’s widely read, maybe you want to consider a different line of work.

As the Sales Kickoff continues I am again reminded of the value of drinking. Social media does an excellent job at connecting people who have similar interests, but ultimately there’s no substitute for face-to-face conversation. The degree and depth of conversation can be accelerated rapidly with some social lubricant.

I also saw this in effect last night at the Blogger Dinner EMC sponsored. The good news is that Len mentioned that this would be a quarterly event so that will be perfect come January when the holiday rush is over and we are trapped in the cold and dark.

The key to drinking though, is to drink, yet never get drunk. Excessive drinking is a career limiting maneuver (or worse – like that guy in your town who has to ride that crappy bicycle to work).

For the best advice in this arena I highly recommend Frank Sinatra and Dean Martin and some of their pointers on how to party without getting in trouble. Many of their points are actually high level ninja tactics, most often centered around misdirection.

If you are not up to these advanced tactics, here are a few simple principles to get you started:

1. Make sure everyone is drinking more than you are. This often requires buying many rounds, but it keeps you at the advantage. You’d think that this could be dangerous and expensive with sales guys, but that’s not the case at all – I’ve never met a good sales guy who didn’t get exceptionally generous after the first round.
2. Always hold a half full drink – I’ve been drinking professionally for years and this is still very difficult for me. But the key is to have enough gone so that nobody asks “What’s wrong with your drink” but enough left so you’re not asked for a refill. The point here is not to drink nervously, as you chat, you may be hitting your drink and not really realizing it. The key to get around this is eat or, if you are a slob like me that will spill food on yourself –
3. Lose your drink – This is a Frank and Dean classic, and is critical if you attain a position of power. People will be glad for the opportunity to buy you a drink, so you’re just making that happen, and still not drinking.
4. Rescue detail – This is what you train for – nothing will cement your reputation better than getting a VP out of a Mexican Prison, getting the camera with career limiting photographs to dispose of them, or just making sure the team gets home alive.

I’ll be covering more advanced tactics at Podcamp Boston 2 next weekend, please say hello. The first drink is on me.