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Daily Life The Marketeer

Contact at Blogger Brunch

Brunch on Sunday was a great time, this was an experiment for me that was an extension of the dinners that I used to do when I lived closer to downtown. Every quarter I would round up a crew from different walks of life for some varied conversation. It started to get a lot more difficult as friends got married, balancing the male/female ratio was a challenge but then having to build a matrix of male/female/single/other got to be a lot of work – sometimes I’d have a group of 4, sometimes 12, not exactly the type of reservation a downtown Boston restaurant is interested in taking.

So when I had heard that Jeremiah was looking for something tech related to do for this long weekend (not long for me though) I posted about brunch and tried to see who I could round up. He’s been doing some interesting writing about the evolution of the web, especially the growth of more organic and conversational sites. These types of knowledgebases will eventually make what we now consider the standard corporate website to be less and less relevant.

I met Les Devanna from EMC for the first time, and Alyssa joined us fresh from The Big Red Podcast’s 50th show. Lisa returned from her Howard Huges-stye exile, and Jenny (of Blogtoberfest) brought the camera bag (although Jeremiah has some serious stealth photography skills, enough for me to consider adding a point and shoot to my bag). C.C. Chapman completed the crowd.

Enough with the link bait – the takeaways: Every Marketeer needs to have social functions as a skill set – here’s some play-by-play. Know the venue – making a reservation at Henrietta’s for noon when they open is a mistake. There’s a mad rush when the doors open. What I remembered as a few pleasant walks around the incredible buffet became the standard cafeteria line shuffle. The back room has bigger tables but less energy than the main room (although we did generate our own conversation, and I did make the right move of limiting to 8 so that everyone could join the conversation easily).

Weather was another issue here, I was dressed for fall weather and ended up sweating like a Yak by the time I got to the museum. My only defense is that New England Weather is impossible to predict.

Seating Plan – this is where I was rusty, I made the mistake of seating a partial group. Always strive for balance here, it wasn’t a big deal with this group because all were extroverts, but this can be a killer if you have guests that are not charming conversationalists.

Aside from those minor points, I had a great time and appreciate everyone coming out! Len has more info, and an upcoming event (that’s full, but you can get on the waiting list).

p.s. – although I’m not taking the 3 day weekend, The M Show is and will be out tomorrow. Check out Marketing Over Coffee (the best marketing podcast) if you haven’t yet. Thanks!

p.p.s. – check out photostreams from brunch and the MIT Museum: Jenny, Jeremiah, Me

Categories
Daily Life The Marketeer

2 Things for Friday

  1. You can’t take it back – I’m astonished that TBS is not showing the Champion Series in HD. I can’t even stand to watch it. It would be like switching back to dial-up internet. Ahhh, the joys of crushing the competition by using technology to kick it to the next level.
  2. Nike Watch – There’s a new watch that allows you to control your iPod, hopefully perfect for any Nike+ runners out there (Jersey Todd, I’m talkin’ to you).

Have a great weekend…

Update: I heard of some people complaining about the game not being in HD (and even getting some cash off the next bill), and tonight’s game is in HD on the TNT channel – Brilliant!

Categories
Brain Buster The Marketeer

Why Mr. Rogers could kick your butt without breaking a sweat

Not that he would, of course. In fact, Mr. Rogers was decidedly against ass-kicking, but the truth remains that his power remains off the chart. As you can see from the diagram below from the labs at Studio N, Mr. Rogers could well be one of the most powerful forces in the universe.

Power ranking, Fool!

Mitch Joel brought Fred Rogers to the forefront last week for me while highlighting his public speaking skills. What struck me more was not only his awesome power of presentation, but the fact that it was all backed up with skills. He wrote the material, produced it, performed it, wrote the music. Amazing skills, thank god he used his powers for good, imagine if the best minds in Marketing were used only to sell fast food and soft drinks, America would be a country of overweight, physically at-risk…. uh, never mind that, move along, nothing to see here.

So what can I add to this conversation? Not much, I can’t tell you how to be as altruistic as Mr. Rogers, I wish I knew the secret to get others to care for their fellow man with that much drive and passion. I can echo Mitch’s points about the story, authenticity, and truth. I can also let you hear it from the man himself:

[youtube]yXEuEUQIP3Q[/youtube]

addendum: After much discussion and consideration, Chuck Norris is above Mr. T, but below Yoda.

addendum 2: William Shatner is above Mr. T, but below Chuck Norris

Categories
Daily Life Email Marketing

Sick Again

Unfortunately I have been fighting a cold this week so writing has been pushed to the back burner. The good news is that I now have a backlog of topics again! I did get Marketing Over Coffee out this week, which talks about email and Taguchi testing, among other things.

I also got to catch a game at Fenway with Jose, and got some decent pics:

Jose at Fenway

Categories
The Marketeer

Branding outside of the F500

Conventional wisdom says that advertising only for the purpose of branding is reserved for the Fortune 500, everyone else should be focusing on a value proposition, and using advertising as lead generation. I’m questioning this if the fishbowl shrinks. Let’s say that you make fishing lures – can you do branding in Fishing Magazine? Can you be the known name brand in your space? Is it worth doing?

Categories
The Marketeer

The Problem with Playing Defense

By nature Marketing is reactionary, it’s playing defense. The consumer is about to make a decision and they have the ball. It’s up to you to convince them to shoot in your direction. The problem is that you only respond to the move (or try to influence the move), but the fact remains that the decisions happens elsewhere.

So marketing is much closer to economics or meteorology, than hard science. You can come up with best practices and systems to respond as fast as possible, but the important part is not tactics, but being able to create the strategy.

Categories
Geek Stuff The Marketeer

Palm Makes A Smart Move

Or at least I think so…

Jay passed me this link on Palm abandoning the Foleo. I think they made the right move and I’m really looking forward to their next phone.

Yesterday and today I am fighting in the trade show wars, so not much going on besides logistics and a lot of running around. Intel has a chopper on the show floor from that show with the Father an Son who fight. I really like that show, you’d think I could remember it’s name. It’s American something….

Categories
Brain Buster SEO and Paid Search

Sailing the SEO Seas

About two weeks ago I had an epiphany, we have been tracking a number of search results for some key terms that we optimize for (for those who don’t speak geek – when you type in a certain term in Google, we do some work to make sure that our pages come up on the list, I check the results for a number of terms weekly). I noticed some patterns where results would remain clustered (we would be placed with similar pages) but the locations would be all over the map. i.e. – Let’s say we were result 12, I would note results 13 and 11, and two weeks later we’d be clustered at 35,36 and 37.

It bothered me that sets of links would move as a cluster, and I think I have a reasonable theory: much the way campaign results evolve and go in and out of favor, so do search results. What was once the most popular link for “Paris” will change from week to week depending on whether the city has something big going on, or if the hotel heiress does.

One of the rookie mistakes people make in SEO is thinking that their content is the most important thing in search, this is ignoring the most important factor in search results – clickstream data from the results that users select.  When Google shows you 10 results that can keep track of what you click on and then compare it to everyone else. If you modify your search phrase that gives them some more data. More important yet, if you click on a link and then come back 3 seconds later to try something else, that says a whole lot. This is a core argument why a lot of people say most of SEO is crap and unless you have content that engages and keeps readers, eventually you are going to lose, no matter how many keywords you stuff, or link farms you set up.

The last thing to remember is my Paris example. No matter what you do, if you are optimizing for the city and this week the celebrity is in vogue, your results are going to slip even if nothing else has changed.

One sure fire solution – be sure to work on the secondary terms so that when someone searches for “city of paris” the second time, you get the hit. Or you could just write good content.

Categories
The Marketeer

Blogtoberfest Boston 2007

Boston Blogtoberfest 2.007 is coming soon. Last year was a great time getting to meet a bunch of Boston Bloggers, and getting to hang out with svengali Franklin McMahon and Karen, voted the hottest of the Show Girls. Last year also got me rolling with the latest design of The M Show blog. Swing by if you can, first round’s on me.

Categories
Podcasting The Marketeer

Almost There

I’m siting in an apartment that is completely empty except for a broadband router, the only thing missing at Studio N. FIOS will be in the house on Tuesday and I’ll be back in the game.

We are back from hiatus on The M Show and you can listen to the long standing business podcast by clicking through.

The big news this week was C.C. Chapman leaving Crayon, there’s been a lot of chatter, but I know both C.C. and Crayon will both continue to succeed. Every new agency has to spend years getting the roster tuned, and really it’s a never ending process. The only difference with Crayon is that the entire social media peanut gallery gets to view a little further behind the curtain that ever before.

The never-ending battle continues!