Categories
Great Marketing

Marketing Your Past

This weekend I went with my wife to her 15th reunion at Williams College. You would be harder pressed to find a greater disparity than the difference between the communication with a Williams grad versus what I receive from my alma mater, University of Massachusetts in Amherst.

My wife is involved with some of the fundraising for her class, as a result there is usually something in the mail from them every week.

I get the alumni magazine and an email from the department I graduated from, and that’s about it.

As a result, my wife’s class of 500 students, at my last check, gives as much to their school as my class does. I believe my class has about 3,000 students, of course this number is squishy, I think there was 3,000 my freshman year, but we were told only 2 of 3 would make it to graduation, at the same time students were added to my class from community colleges and other sources that kept the number fairly constant.

How does this culture start, and can it be recreated by the larger organization? Is it squelched by bureaucracy?

The good news is that I finally have a Willams ’93 baseball cap, and shall now refer to myself as J. Joseph Wall III.

Categories
The Marketeer

Douglas Rushkoff, How Did I Miss You?

Ok, so I’m very late to the party for this stuff. However, if you are like me and just stumbled out of your cave this morning and haven’t heard of these two programs please mark them as required viewing:

The Merchants of Cool and The Persuaders.

Some of the concepts that jumped out at me (besides being a little creeped out by Song hitting the KoolAide crack pipe so hard):

Shelf Space vs. Brain Space – Unfortunately there’s less brain than shelf.

How Videos race to the bottom – You only have 2 minutes to hit so there better be a crotch kick or beautiful woman in there quickly.

Should Pitches Aim at the Head or the Heart? Is marketing like running a cult?

Bob Garfield of Ad Age had my favorite quote:  “There’s no secret that the American public is willing to consume crap. They are very particular about which is which – they don’t want the purity of their telecrap to be adulterated by merchandising of fast food crap.”

Categories
The Marketeer

PRSA

OPML file for Google Reader : SEO Blogs to import to your Google Reader

This post is for attendees of the presentation for PRSA in New York City on June 9th.

A PDF of the Slide Deck.

Any other topics that come up can be added here:

DNA for Flickr for more photostats. N.B. – This was from an attendee, I have not tested this, use at your own risk.

KeywordSpy for watching your competitor’s ads – I have used this service (and had it used against me).

Categories
Great Marketing

Auction Watch 2008

Social Media Consultants

Follow up to the Social Media Consultant Auction. While checking out the rates I found a similar offer to Golf with Tiger Woods. We’ll call that one an outlier.

Categories
Swipe File

Viral Marketing – May 2008

I had an inquiry come in on viral marketing today. Here are a few things that I’ve taken notice of in the past few months:

Crank dat.
26 million views. MIT Takes notice.

[youtube]LpocrqvP2Yg[/youtube]

On the other side: GhostRide

Everybody backs out due to safety concerns

[youtube]hJDLRCXR2ZM[/youtube]

Crossfit

Uses online community and video for a demanding workout program

[youtube]w6Eyg32W4aE[/youtube]

Twitter has spread with no marketing spend

And I’ll give a plug for the Oovoo campaign I was part of.

[youtube]5cacYjY46Do[/youtube]

Categories
Great Marketing

The Price is Right

I really enjoy Drew Carey, we always used to have a stack of “Whose Line is It?” on the TiVo (no chance of that now because the Verizon FIOS DVR is a POS).

Here’s some weekend fun, even though I’ve seen this show all my life I only appreciate it as a product placement showcase now:

glumbert – The Easiest Million Ever
Categories
The Marketeer

Sports Marketing

Sports marketing is a interesting niche, if you are into it, the AMA Boston has an event with a completely kick-ass panel coming up. The panelists work with the Red Sox, Patriots and Bruins, as well as reps from Dunkin’ Donuts, EMC and Jordan’s Furniture (they are again offering free furniture if the Sox sweep the World Series, a promo that they’ve had great success with).

Categories
Great Marketing

Closing a Deal in Twitter

True story: I have been transitioning the family over to Macs. The most absurd part of this is that I don’t own a Mac myself. And yet, I did make the right decision. My Dad is no longer plagued with spyware and my wife can manage her pictures, music, etc.

The lovely Carin is actually very savvy and likes to login through the VPN at work to use a virtual desktop. As a result she’s asking about running Windows on her Mac. After digging in I found Chris Pirillo, freejacking on the cutting edge of tech, as usual, saying that the two are very close in features, price, etc.

So, having already bothered Chris Penn with my Mac question of the day (do I use Super Duper or Time Machine for backups?), I decided to throw it on to twitter:

themshow The boss wants to run Windows on her Mac so she can access work data. Parallels or VMware Fusion?

an hour later I get:

vmwarefusion @themshow Pssst….she wants to run Fusion. She told us ; ) Free 30-day trial, fully featured. Give it a spin vmware.com/mac

I spoke, someone listened. Case closed…

Categories
Lead Generation

Quarter End

Nothing like the end of a quarter to consume every minute in sight. I’ve also had the nagging cough that seems to be sticking around, I’m not sure if it’s a cold or the beginning of allergy season as the ground is softening up here.

The good news is that I have another project in the works with Joe from SalesRoundup, we’re going to be talking about the intersection of sales and marketing (which seems to be black and white, it’s either a war zone, or one big party). As a UMass alum, I have more than enough experience building parties.

So, if you are doing anything cool on the lead generation, or lead scoring front please contact me off list, otherwise… watch this space!

Categories
Daily Life The Marketeer

My Name is John

I’m off to an event called Blogger Social the first weekend in April down in New York City. It’s a bunch of Marketing Bloggers getting together just to talk and have some fun. One thing that has made this event special even prior to kickoff is that Steve Woodruff has been assembling profiles of the attendees so everyone has been able to learn about who’s going to be there.

Even though this site is a temple of shameless self promotion, I thought I’d try and assemble some of the info that would be interesting to this audience specifically. Let me boil my whole life down to a few bullets that marketing bloggers would be interested in:

  • I’m a little different because I found my way to blogging through podcasting. In January of 2005 I started The M Show as part of my commute to work at MarketingSherpa, where I was working at the time. It’s really just me rambling for 10 minutes once a week about news, my life, and books, movies or DVDs I’ve seen with my wife “The Lovely Carin” (stage name). I threaten to shut the show down about every 3 weeks, and can never do it because it’s too much fun. Although I bear the shame of being one month too late to be part of the exclusive “2004 Podcasters”, many of them have faded into obscurity, and the rest of the world could care less.
  • I’ve been working at small to medium size tech related businesses for the past 10 years, I was in IT before that, in the insurance industry which gives me 3 benefits – 1. An IT perspective on marketing, 2. Stories about the insurance industry that I will only discuss under duress (or drinks), and 3. funds my gadget addiction. I am currently at AccuRev, which makes the best revision control system on earth that is used by all the greatest software development teams.
  • Finally in November 2006 I opened Ronin Marketeer for business. In addition to writing about marketing stuff I blather about, video games, gadgets, and stuff Marketing people do like travel, drink, work trade shows.
  • I am also the defacto Nike Amp+ reviewer for the web, and ran the Boston Marathon back in 2002, and since have become a fat slob.
  • In February 2007 I started the Marketing Over Coffee podcast with Christopher Penn (of Financial Aid Podcast fame, and Podcamp Founder), which is spreading like a sex scandal on an politician. It’s not too late to join the March Madness Brackets for charity that Chris is tracking as part of the FAP.
  • I’m into photography and bought my first DSLR last year (Canon rocks, Nikon sucks, discuss amongst yourselves), I’ll be taking tons of shots and you can see my past on Flickr.
  • Looking forward to meeting everyone in person especially Matt Dickman, Steve Woodruff, Todd Andrlik. Also chatting with Anna Farmery and seeing if I can convince everyone that Scott Monty is my brother.

See you in New York!