Category: SEO and Paid Search

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Lead Generation Productivity Booster SalesForce.com SEO and Paid Search The Marketeer

Integrating Salesforce.com with Google Adwords

A stumbling block on the path to the holy land today, the code snippet we need to integrate SF.com with our Google Adwords campaign conflicts with some existing javascript we have on our custom web-to-lead forms. As I have no Perl skills to speak of beyond the “cut and paste somebody else’s stuff and pray it works” I’ve had to call in some bigger guns, i.e. Salesforce support level two and our own Ronin Coder. Perhaps there will be more luck tomorrow…

On the plus side, Joel delivered the web traffic today…

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Geek Stuff SalesForce.com SEO and Paid Search The Marketeer

What is The Google OneBox

I have been watching the Google OneBox and there was an article about it in today’s Search Engine Watch. I’d give a direct link but it’s a paid subscription service (and well worth it).

The OneBox is the space above the first entry of organic results (results on the left side of the screen). A couple of months ago I started noticing paid ads show up there and now they are putting maps, movie times, and book recommendations up there. My gut tells me we’ll probably see video up there very soon too.

One weird thing – it only appears to show up the first time, if you refresh a page you are on it’s gone.

In other big news I got notice that SalesForce.com is getting scheduled maintenence around Jan. 15 to get the first ’07 upgrade. This will have integrated Google paid search, but you can get that already if you dig for it.

Shoutouts to Christopher Penn for his ninja search info and Bryan Person for helping me get the feeds straight.

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Lead Generation SEO and Paid Search The Marketeer

One Man Search Commando

I first started doing SEO back around 1997, since then it was a priority for some of my masters and not for others. Currently we are campaigning hard, and for the first time I am working with a retained outside firm (I know, not true Ronin).

Things seem to have really tightened up, there used to be a ton of “tricks” you could use and most of them have been locked down. Now it’s borderline with basic usability…

We just started an update on the Paid Search side, I will probably be talking about that at the Second Life CaseCamp coming up.

The good news is AccuRev is sending me off to Search Engine Strategies in Chicago the week of December 4th, so if you are a fellow Ronin please give me a shout.

Other good news: Jason Calacanis will be there on Tuesday so I’m looking forward to hearing what he’s up to after having recently left AOL. He also had a great post this week outlining some metrics for what a successful blog should be doing numbers-wise.
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