Categories
Direct Mail Email Marketing Lead Generation Productivity Buster

Poisioned by Your Own Dogfood

I don’t know if any other industries use this phrase, but it’s very common in software to talk about “Eating Your Own Dogfood” – in other words: Using the products that you make. You’d think this is basic “support the home team” kind of thing, but it doesn’t always happen, and when the word gets out it is usually a big PR problem.

Now you can get the punchline when I tell you that we use the software development tool that we sell at work, and the server name is Alpo.

This does lead to an interesting situation I’ve only seen twice, and the second time was last week. I get forwarded emails on a regular basis from companies that sell leads and other information, and occasionally from firm that append data.

A data appending service will take your existing lists, and then try and fill in the blanks. This can be very helpful if you have a list of emails and are looking for mailing addresses, or vice versa. There are different methods to do this, ranging from fully automated (we know that HugeCorp uses first initial last name @ hugecorp.com for email, so just do that – and come on people! You can do that with excel yourself, for the love of god!), to completely manual – a team of callers updates and refreshes info.

Be careful of these services to confirm that they don’t use your data to clean up everyone else’s…

So my co-worker David (name changed to protect everyone involved), forwarded me a message from a data appending service.

The email starts “Dear Deborah,”

Categories
Graphic Design Productivity Booster The Marketeer

The Greatest Marketing Post in the History of the Universe

It’s so powerful that you only have to read step 1.

I’ve been fortunate enough (if you want to call it that), to have now spent more that 10 years doing website redesigns. There have been perhaps 7 times during my career where I’ve considering stabbing someone in the throat with my pen to stop the insanity during a meeting, and 5 of those were during website-by-committee meetings.

Seth says those are instant deal breakers – he’s making the world a safer place AND keeping me out of prison. I can’t thank him enough.

Categories
Daily Life

Weekend

It appears that monkeying with the domain hasn’t broken anything…

I’m off to the Doug Flutie 5k today, and will be rolling out The M Show after that. Enjoy the weekend!

Categories
SEO and Paid Search

Warning – Bumpy Road Ahead

I’m going to be pulling a stunt to see if I can improve my Google ranking, if I screw it up I might mess up the domain name for a while. If you are a fan and you notice that the site is down please drop me a line, if I pull off the stunt I’ll explain everything when I’m done.

Stand back as Evel Knievel gets ready to jump the canyon…

Update: Ok, I’ve made some DNS changes so roninmarketeer.com may be down for a good day or two, this blog is actually hosted at themshow.com so everything but the header link should work and I’ll fix that.

And Ron, planning for Snake Canyon prepares me for the worst case scenario!

Categories
Podcasting

Web 3.0 is for Losers

Let the sheep obey, you can come hang out with the cool kids. Check out the best marketing podcast, your weekly shot of Web X+1.

Categories
Geek Stuff

First Look at Nike Amp+ Watch

A diversion from Marketing (at least directly, you could say that anything Nike is marketing), I received my Nike Amp+ Watch today. I already have an iPod Nano with the Nike+ kit. This means I have the mp3 player, and a chip that goes in my running shoe and a small receiver to plug into the iPod. It allows me to listen to music and it keeps track of my pace and distance. A voiceover cuts into the music and tells me how I’m doing.

Between the well integrated feedback and the Nike+ website that tracks the data I think this is one of the coolest things to happen to running in years.

The Amp+ is a watch that gives you some extra functionality. It’s a watch that has some basic iPod controls so you can leave your iPod in your pocket (there are Nike shorts and jackets that come with perfectly sized compartments – or at least they were until the new Nano came out a few weeks ago, that’s an interesting side note – you’ll see the box has a picture of the old Nano on it…)

As you can see, wordpress does a really crappy job of image layout… My stylesheet has been fixed – sorry Matt, it wasn’t your fault!
So here are some shots of the box and of it open, the container is pretty slick in red and black, the product encased in a plastic bubble.

The band is plastic and needs to be cut to the appropriate size. I was a little concerned when I used the paper measuring tape because my wrist was too big, but the band is big enough, so I just didn’t have to cut it. My wrist is larger than average, when I buy a Timex I have to order a couple of extra links (which they will do for you if you call).

So I plugged it in and it works perfectly. The default is for the clock to be off so it just looks like a rubber band with a silver Nike swoosh on it and a raised ring for the iPod control. When you hit the side button closest to your hand the clock appears, first the hour, then the minute with a funky little animation.

When you use the iPod controls the display shows the icon of what you are pushing. There is no touchwheel functionality so there are some limitations – you have to have your playlist set to go because otherwise you can only flip through all the songs one at a time. This isn’t a big deal because if you are running you should have your playlists ready to go so you’re not screwing around with the scroll wheel out on the road.

The killer functionality is that you use one button to start the work out (the one on the left) and the center play button to stop it. If you’ve ever ended a workout by mistake, you’ll understand how great this is. You can also leave the player in it’s pocket during the entire run.

I’ll add info after a couple of runs, but overall it’s very cool and I’m impressed – now all I need is heart rate monitor functionality!

Update: I had my first run this morning, it is much easier to adjust volume and change tunes as well as to end a workout. I did manage to scratch it already, which is normal for me b/c I’m a klutz who destroys watches, clothes, etc. It’s water resistant to 5atms, and survived the shower.

Update 2: One down side is having to push the button every time you want to see the time. I was doing some public speaking this afternoon and I’m used to sneaking a look at my watch to see where I am on the timeline and you can’t do that with this watch. On the plus side it looks very cool at night.

Update 3: So it’s almost 2 years later. Critical points – if you are having trouble connecting, change the battery. You can get them at Radio Shack – the CR1620 (3v) works for me, I have heard the CR1632 works but I have not confirmed that. The manual is no longer online (at least that I can find after looking for about 30 minutes). To set it – hold down the button on the right until you get an “H”, then use the volume buttons to set the hour, use the FF button to set minutes, 24 or 12 hour and then hit the button on the left to finish.

The button on the left starts workouts, hold to activate the powersong.

I still like it for running, but I never wear it as a watch.

Update 4: Occasionally frustrated by innacurate distance/pace measurements, I was lured to the Garmin 305 when the price fell to around $150

Categories
Daily Life The Marketeer

Contact at Blogger Brunch

Brunch on Sunday was a great time, this was an experiment for me that was an extension of the dinners that I used to do when I lived closer to downtown. Every quarter I would round up a crew from different walks of life for some varied conversation. It started to get a lot more difficult as friends got married, balancing the male/female ratio was a challenge but then having to build a matrix of male/female/single/other got to be a lot of work – sometimes I’d have a group of 4, sometimes 12, not exactly the type of reservation a downtown Boston restaurant is interested in taking.

So when I had heard that Jeremiah was looking for something tech related to do for this long weekend (not long for me though) I posted about brunch and tried to see who I could round up. He’s been doing some interesting writing about the evolution of the web, especially the growth of more organic and conversational sites. These types of knowledgebases will eventually make what we now consider the standard corporate website to be less and less relevant.

I met Les Devanna from EMC for the first time, and Alyssa joined us fresh from The Big Red Podcast’s 50th show. Lisa returned from her Howard Huges-stye exile, and Jenny (of Blogtoberfest) brought the camera bag (although Jeremiah has some serious stealth photography skills, enough for me to consider adding a point and shoot to my bag). C.C. Chapman completed the crowd.

Enough with the link bait – the takeaways: Every Marketeer needs to have social functions as a skill set – here’s some play-by-play. Know the venue – making a reservation at Henrietta’s for noon when they open is a mistake. There’s a mad rush when the doors open. What I remembered as a few pleasant walks around the incredible buffet became the standard cafeteria line shuffle. The back room has bigger tables but less energy than the main room (although we did generate our own conversation, and I did make the right move of limiting to 8 so that everyone could join the conversation easily).

Weather was another issue here, I was dressed for fall weather and ended up sweating like a Yak by the time I got to the museum. My only defense is that New England Weather is impossible to predict.

Seating Plan – this is where I was rusty, I made the mistake of seating a partial group. Always strive for balance here, it wasn’t a big deal with this group because all were extroverts, but this can be a killer if you have guests that are not charming conversationalists.

Aside from those minor points, I had a great time and appreciate everyone coming out! Len has more info, and an upcoming event (that’s full, but you can get on the waiting list).

p.s. – although I’m not taking the 3 day weekend, The M Show is and will be out tomorrow. Check out Marketing Over Coffee (the best marketing podcast) if you haven’t yet. Thanks!

p.p.s. – check out photostreams from brunch and the MIT Museum: Jenny, Jeremiah, Me

Categories
Daily Life Geek Stuff

The 8 year-old is Happy

As part of some lighter reading on the weekend, I stumbled upon an apology to 8 year old Dougie Walker, from fully grown Doug Walker that made me laugh out loud. I wanted to do my own list, but after some thought, there are some things that would be discouraging, but for the most part, Johnny would be very pleased.

So, I’m sorry that:

  • I do not work for a covert government agency that has made me bionic
  • but! I do work for a company that has given me a computer that makes Rudy’s lab look like a dump, and Steve’s phone look stupid
  • I don’t have a Donkey Kong machine that I never need quarters for
  • but! Halo 3 beyatches!
  • I don’t have a lightsaber
  • but! Chris Penn does
  • I don’t own every atari video game
  • but! Halo 3 beyatches!
  • I am not a member of the Justice League
  • but! I have super hearing with my Marantz recorder, super vision with my Canon Telephoto lens, I fly all the time on important missions
  • I have not traveled through time
  • but! I have ridden in the 6 passenger DeLorean, and been in the lab where Bruce Banner became the Hulk
  • I don’t have the Drake’s Cake’s truck dropping off Swiss Rolls and Yodels daily
  • but! I don’t look like Jabba the Hutt
  • I haven’t saved a town that was about to flood by blowing up a dam with dynamite
  • and I have no response for that one, sorry bud.
  • I am not a member of KISS
  • but! I have every song I’ve ever liked and I carry them all on a box smaller than a pack of cigarettes
  • I do not ride with Jon and Gage from Emergency! around in a Rescue Fire Truck
  • but! I understand that TV is phony crap and rescue guys deal with mangled bodies all the time and that would make me pass out.
  • I’m not an interstellar bounty hunter looking for Han Solo
  • still kind of bummed about that one…

Boba Fett

Categories
Daily Life The Marketeer

2 Things for Friday

  1. You can’t take it back – I’m astonished that TBS is not showing the Champion Series in HD. I can’t even stand to watch it. It would be like switching back to dial-up internet. Ahhh, the joys of crushing the competition by using technology to kick it to the next level.
  2. Nike Watch – There’s a new watch that allows you to control your iPod, hopefully perfect for any Nike+ runners out there (Jersey Todd, I’m talkin’ to you).

Have a great weekend…

Update: I heard of some people complaining about the game not being in HD (and even getting some cash off the next bill), and tonight’s game is in HD on the TNT channel – Brilliant!

Categories
Geek Stuff

Canon Rebel XT Stuff

Mr. Penn had a post last week about stuff for his Nikon camera. As a Canon owner I felt duty bound to cover the same material, since Canon has yet to do any blogger outreach…

I ordered the camera body only and passed up the kit lens for a Sigma 17-70 lens that I love. I then added a Canon 70-300 lens (the cheaper one, not the L-series) which is fun at sporting events but I may have to jump up to the L because the cheaper lens doesn’t capture as much in low light.

I have 6 tips from things I’ve personally tested:

  1. I tried the eyepeice extender and didn’t like it, it makes the image in the viewfinder smaller and that bothered me.
  2. I always use a lens hood, with it there are fewer problems with stray light
  3. I use batteries by Sterling that have a lot more juice than the stock Canon ones
  4. I always use a UV filter, on Chris’ post there were some comments about not needing one because you can replicate these effects in photoshop. That’s not the point – the idea is that if disaster strikes and something hits the lens (or it hits the ground), you break a $15 filter, not your $500 lens.
  5. I use a Gary Fong flash attachment on my speedlight. I have a small square diffuser that’s good but things just seem to be more even with the Fong Dong.

Canon has some great tutorials online, you can check them out here.

Next on the list is a 10-22 wide angle…

You can see some samples on my Flickr account.