Categories
Brain Buster

Marketing is Chaos

I’m still struggling with the unpredictability of marketing – the problem of trying to predict the irrational. My latest thought is to consider the application of chaos theory. The idea is that even though you cannot predict the results of individual decisions (who will buy?), there are still recurring patterns that become visible as you look at the system as a whole.

Please keep in mind that this is the Sesame Street version of theories that are almost as complex as proving gravity. How well can one predict human behavior by measuring a smaller sample? In a marketing sense we have to group these decision makers by both cultural and economic characteristics. You can keep slicing the groups and hopefully your results get more and more accurate. Perhaps it’s time for me to head back to the library and see what I can find…

Categories
Daily Life Geek Stuff

Are you up for Sunday Brunch

I was catching up with Jeremiah’s blog and noticed that he is in Boston for the weekend. If you don’t know him, he used to work for PodTech and has recently taken a position with the analyst firm Forrester, covering web strategy/new media type stuff.

I’ve offered him brunch over at Henrietta’s Table at the Charles Hotel in Harvard Square, and I’m awaiting final confirmation (because for some reason “brunch” starts at noon). Please comment if you’d be interested and I can get us a reservation. Please note that I’d have to book before friday and I may have trouble getting a table more than 6 so please jump quick if you want in.

Brunch: Sunday, October 7, at the Charles Hotel

It’s not cheap, but if it’s not the best brunch you’ve ever had I’ll give you a dozen donuts…

Oh yeah, and the latest edition of the best marketing podcast has been posted tonight.

Categories
SalesForce.com

Expanding capacity and infrastructure

I’m looking at implementing an add-on solution to Salesforce.com that would set up some automated processes and do some more powerful stuff, such as lead scoring. More to follow on that, and Marketing Over Coffee tomorrow!

Categories
Geek Stuff Podcasting

Shure vs. Bose vs. Sony Headphones/Earphones

I’m a headphone junkie. Somewhere around here I have a photo of me at 7 years old with these huge headphones that came from the 70’s.

My quest for the perfect set continues, and the biggest problem I’ve had when looking to upgrade is to find information about how models compare. Here are my firsthand experiences, complete with Amazon affiliate links if you are in a buying mood.

I’ve found that headphones are sort of like car tires – none are perfect but once you weight the factors that you are interested in there is a best choice. Four factors that I consider: Comfort, Sound, Noise Reduction and Price.

The first upgrade I bought for my iPod was a set of Sony MDR-NC10. They have been replaced with the NC11’s. They are earbuds, but you have to push them down into your ear canal. When they were all I owned I liked the sound, the noise reduction and thought they were expensive at $140 (prices have dropped and the NC11’s are only $65). Comfort was a problem, I could only wear them for about 2 hours before my ear started to ache.

From there I got a set of Bose QC2s, which are over the ear headphones. If you are looking for some serious bass over-the-ear headphones are in a different league than earphones. They are also more comfortable, I have no ear pain, but there is the stranger problem of getting hot ears after more than an hour. I had a problem with the joint above the ear cup cracking, and Bose replaced them on the spot at the store, no questions asked. However, after learning more I see that most hardcore audiophiles aren’t Bose fans, they tend to perform well, but not superbly, and I’ve seen some posts accusing them of using sample discs that are “juiced” so that they sound better than the original recordings. I’m not that critical, every other major audio company out there makes everything from crap to studio level stuff, everything from Bose is above average. You may pay more for Bose, but you’ll never be disappointed, so if you are not the kind of person to spend hours comparing audio equipment, cough up a few extra bucks and then go back to having fun.

I went back to earphones to try some Shure E3c, the big selling point was that I was tired of carrying my Bose around and these rolled up into a case bigger about half the volume of a bagel. They have no active noise reduction, but because of the airtight foam seal, they cut out more background noise than my Bose.

I was fine with this for a few months until I went back to the Sony’s and found that I liked the sound from them more than the Shures. This lead to my Christmas present/year end bonus – Shure e500’s. I was able to get a set for under $500, but the sound is in a different league than the E3c’s. The E3c’s have one driver (tiny speaker), while the 500’s have 3 in each ear. For raw sound the Sony’s stand up well to the 500’s, but there’s a clarity in the 500’s that set them apart from everything else, but if you’re not an audio addict the Sony’s can do the job for you. The biggest shock in the clarity is that you can often hear things that you never heard before in recordings, even things not intended by the artist, such as breathing, the clicking of saxaphone valves as they close, etc.
One last thing on the comfort front – Shures allow you to choose from a number of rubber ear flanges, or you can use compressible foam (these are my choice). If you are even crazier than me you can cough up another $500 or more and get custom ear molds for a perfect fit. I may get around to that one day if I managed to hit big.

And just to be complete (since the draft of this post has been kicking around for months), I also have a set of Nike headphones (actually made by Phillips) that are specifically for running. Although they don’t sound very good compared to any of the above, they are far lighter than any other and the cord runs down the back so that it doesn’t interfere with my stride. I can put up with the so-so sound in exchange for not having to worry about them as I run, or getting ruined by weather, etc.

I blame a large portion of my headphone addiction on Scott McGrath who turned me on to Headphone.com and crazy people who by mini-amplifiers for their headphones. The site is great and has some cool comparison tools, check it you if you are into audio. The following graph shows some of the headphones discussed. The vertical axis shows how accurately a sound is represented, if the headphones reproduced the sound perfectly, the graph would be a flat line at 0. Negative numbers mean that they are coming up short of the sound and positive numbers mean they are juicing it up beyond the original sound. The horizontal axis is showing frequency, the left end is where bass and lower sounds are, around the middle is human voice, and at the end are high pitches like flutes and cymbals.

Update: The headphones this article covers are no longer available for graphing from headphone.com so I have included and updated graphic (that is now static so it won’t break again). As you can see, the green line of iPod earbuds show that they are about as accurate as my cousins from Michigan when they get a few beers in them (now replaced with some lower end Sonys). They can’t hit the low frequencies, but then juice the higher frequencies to give them a “shiny” sound. Notice how all of them do freaky stuff at the high end, I have heard that some of that has to do with the shape of the ear and how high frequency sounds are heard, but that’s beyond my jedi skills.

Notice how the Shure E3cs are fairly accurate at a good price, many musicians use them to monitor themselves while recording or performing. Both the Bose and the e500s juice the bass.

I’d love to hear any of your experiences with listening…

Update 2: An update in 2013, click here for the latest.

Categories
Brain Buster The Marketeer

Why Mr. Rogers could kick your butt without breaking a sweat

Not that he would, of course. In fact, Mr. Rogers was decidedly against ass-kicking, but the truth remains that his power remains off the chart. As you can see from the diagram below from the labs at Studio N, Mr. Rogers could well be one of the most powerful forces in the universe.

Power ranking, Fool!

Mitch Joel brought Fred Rogers to the forefront last week for me while highlighting his public speaking skills. What struck me more was not only his awesome power of presentation, but the fact that it was all backed up with skills. He wrote the material, produced it, performed it, wrote the music. Amazing skills, thank god he used his powers for good, imagine if the best minds in Marketing were used only to sell fast food and soft drinks, America would be a country of overweight, physically at-risk…. uh, never mind that, move along, nothing to see here.

So what can I add to this conversation? Not much, I can’t tell you how to be as altruistic as Mr. Rogers, I wish I knew the secret to get others to care for their fellow man with that much drive and passion. I can echo Mitch’s points about the story, authenticity, and truth. I can also let you hear it from the man himself:

[youtube]yXEuEUQIP3Q[/youtube]

addendum: After much discussion and consideration, Chuck Norris is above Mr. T, but below Yoda.

addendum 2: William Shatner is above Mr. T, but below Chuck Norris

Categories
Podcasting

The M Show Continues

Learn my theories on why certain kids deserve the cheapest Halloween candy you can buy on the latest M Show

Categories
Daily Life Email Marketing

Sick Again

Unfortunately I have been fighting a cold this week so writing has been pushed to the back burner. The good news is that I now have a backlog of topics again! I did get Marketing Over Coffee out this week, which talks about email and Taguchi testing, among other things.

I also got to catch a game at Fenway with Jose, and got some decent pics:

Jose at Fenway

Categories
The Marketeer

Branding outside of the F500

Conventional wisdom says that advertising only for the purpose of branding is reserved for the Fortune 500, everyone else should be focusing on a value proposition, and using advertising as lead generation. I’m questioning this if the fishbowl shrinks. Let’s say that you make fishing lures – can you do branding in Fishing Magazine? Can you be the known name brand in your space? Is it worth doing?

Categories
Brain Buster Gaming

Halo 3

Today is the release of Halo 3, a video game for the Xbox 360. It will be interesting to watch if the game hits the predictions of $200 million in the first week. Wired had a story last month about the unprecedented testing for the game. The real question is will gaming eventually overcome movies? More to come as the sales are totaled this week.

Some bad/good news – I was unable to login to XBox live tonight, so the volume has to be huge…

Categories
The Marketeer

The Problem with Playing Defense

By nature Marketing is reactionary, it’s playing defense. The consumer is about to make a decision and they have the ball. It’s up to you to convince them to shoot in your direction. The problem is that you only respond to the move (or try to influence the move), but the fact remains that the decisions happens elsewhere.

So marketing is much closer to economics or meteorology, than hard science. You can come up with best practices and systems to respond as fast as possible, but the important part is not tactics, but being able to create the strategy.