I’m finally home and gearing up for work tomorrow, and I finally got this week’s M Show out the door.
Listen for all the latest on me getting robbed, going to California and last week’s insanity hanging out with Jose and Pink, John Furrier, and Rob from Podcast 411.
As always you can check out the photos here.
Time to get back to some Marketing…
Hello folks, sorry to be MIA but I was north of Napa and had no internet connection. I didn’t think that was still possible…
I’m digging out now and will have plenty of stuff this week. Tons of cool stuff from sessions last week and photos, etc. from travelling.
I’m getting to hang out with Winston, so nothing mind bending today. But it has been a crazy week between the MIT event and hanging out with a bunch of New Media folks. More on that later.
I’m listening to Jeremy Allaire from Brightcove present at the MIT Enterprise Forum – Brave New Web and the title of this post is a quote direct from his presentation. I’ve run into this meme a number of times in the past couple of months. David Scott has written much on being a thought leader, it seems like new ventures are taking this to the extreme.
For irrelevant marketing and messages, the oxygen is gone.
So I’m still cleaning up from having my car broken into on Monday, but last night was a different Rob – the podcast pioneer from Podcast411 was in town so we had dinner in Boston’s North End. I have been interviewed on 411 but it’s so far back in the archives that it’s been buried because he’s overhauled his sound system since what I believe he calls “The excedrin episodes” or something like that.
In related bizarre news, Pink was in town this week and hung with the true Macks at the AFC.
Today is the MIT Brave New Web event so more info on that and a Boston Geek Dinner at Sonsie (break out your best black turtleneck and pants).
I’m also getting into a discussion with the CAPOW guys about companies that put “deceptive” videos up on YouTube. Should a company put up a video that looks grassroots? Is this wrong? Should an organization like WOMMA deal with ethical questions for the industry, or are they around just to generate trade shows (I don’t see “non-profit” anywhere on their site)?
I’m interested in your opinion if you’d like to weigh in.
I had hopes of doing a regular post tonight after grabbing dinner with Jose… No chance of that.
I came out of work to find my passenger door window smashed and my GPS stolen out of the glove compartment. Just another headache. At least they didn’t take may Maui Jim sunglasses.
Here’s to tomorrow being a better day.
Sorry, getting a little “They Live” there (a B-Movie in case you aren’t old enough to get the reference). It’s Sunday so that means there’s a new M Show up for you. I slept the entire weekend as part of kicking this cold, but I’m not feeling too bad. Here’s to an exciting week!
I spent most of today sleeping and part of the day getting my Dad set up with his new Mac. I did have the itch to take some pictures and you can check them out here on Flickr.
is what it sounds like. I have a cold, is what I mean. I’ve got three posts that are 75% done but my head is killing me and I have to go to bed. The good news is that we have 4 new AccuRev videos in the can, and on Wednesday I’m off to an MIT forum – Brave New Web. With all the VIPs in town I’m going to get to catch up with Jose and Rob. It’s time for fine dining in Boston.
I’m going to hammer a shot of the red nyquil and hope I can make it to the bed before I fall asleep. Wish me luck.
A couple weeks back I wrote a post about The Sausage Manifesto, a great piece by Jeffrey Rohrs talking about click fraud. Mr. Rohrs did a fantastic job summing up some complaints advertisers have with pay per click. My perspective was not as promising as his; I saw a number of reasons why the search engines have no reason to address click fraud and tried to be clever with my Bratwurst Defense.
I was kind of bummed that it didn’t generate any further conversation (pretty heavy on the geek factor, I know), so I was very happy to get an email today that it had been picked up in The Scotland SEO Blog. How cool is that! I may have to swing by there on the upcoming UK tour!
As far the conversation – ASM’s post is saying “suck it up” fraud is a cost of doing business, and I have to agree. There was a speaker at SES Chicago and I’ll have to dig through my notes to find her name, but she had a great point – the problem is not click fraud, it’s click crap – the clicks from the wrong people that your creative is bringing in that are not really leads. My gut is that’s where the real savings are to be generated.
Hooray for Scotland!